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Q&A w/ Annette Kesler and Chania Morritt-SmithThe Distell Inter Hotel Challenge has been labelled by many as the 'Oscars of the hotel world' and has become a red-letter annual event on the hotel industry calendar. ![]() Annette Kesler. © Showcook. The high-energy organisers and founders of the Distell Inter Hotel Challenge programme, Annette Kesler and Chania Morritt-Smith, believe the most important achievement of this annual event is that hotels are persuaded to great lengths to encourage and mentor young talent in an industry that plays a crucial role in South Africa’s tourist industry. We chat with this creative duo and business partners of Showcook to find out more about the event, how it was started and what it means to the tourism and hospitality industry.
This, in turn, plays a huge role in South Africa’s tourism industry. In many ways, it is in their hands that the future of our hospitality industry lies, not only as a valuable source of national income but also as one of the key contributors to the international brand that is South Africa. The Distell Inter Hotel challenge commenced at the beginning of the year and continues with events over a six-month period. The young apprentice professionals – all of them employed in various capacities within the hotels – are put through comprehensive and thorough orientation workshops. Within their regions, they experience talks, demonstrations and lectures from senior lecturers from various culinary academies, top executive chefs, sommeliers, bakers, food authors and hospitality industry experts who have already found success in South Africa and around the world. They meet the partners and judges behind the challenge and interface with the farmers and producers who supply the food ingredients rigorously selected for their adherence to the best local quality can offer – along with wine and spirits from Distell before being given a specific brief for the June cook-offs, that are staged around the country.
Morritt-Smith: The Distell Inter Hotel Challenge contributes tangibly to the hotel industry itself. It is a unique event where hotels become a unified force. Although the industry is highly competitive from within, at the end of the day they all want the same thing – to ensure a strong and viable hospitality industry to encourage a strong brand South Africa. Our best chance of achieving that is by doing it together.
Ultimately the national winners of the 7th annual Distell Inter Hotel Challenge will be announced at a glittering gala awards event at the Southern Sun Cape Sun on Saturday 3 August in Cape Town. About Juanita PienaarJuanita is the former editor of the marketing & media portal on the Bizcommunity website. She was also a contributing writer. View my profile and articles... |