TBWA\ Collective soars to success at Loeries Africa Middle East 2018
Both award nights saw big wins for the TBWA\ network in traditional and new categories alike, for campaigns like the highly acclamied Highway Gallery from TBWA\RAAD taking a Grand Prix in the radio category, #BreakingBallet from TBWA\Hunt\Lascaris Johannesburg receiving Campaign Gold in Social Media and Silver in the Data Driven Campaign, #HopeJoanna from Grid Worldwide being awarded Silver in the Internet Video category and the Fear and Fantasy Festival from TBWA\ REKLAM HIZMETLERI A.S. also taking a Grand Prix for Identity Programmes. .“Our success at this years Loeries is both a testament to the creative philosophy of Disruption and a manifestation of our investment strategy, where we have invested heavily in attracting and growing data capabilities, production capabilities, talent initiatives and innovation in general” explains Sean Donovan, CEO of TBWA\South Africa.
The work we are producing is proof of real shifts in the TBWA\ business over the past eighteen months with much more inter-agency collaboration within the group here in SA as well as the region. We see ourselves not as a network of distinctive agencies within a group or a territory but more a creative collective from which we pull the most suited resources for a particular task, united under a philosophy of being The Disruption Company.” says TBWA\ President for CEE, Middle East and Africa, Cem Topçuoğlu.
Speaking on behalf of TBWA\RAAD, Chief Creative Officer Walid Kanaan says “Our performance at the Loeries’ this year was our best to date, and to contribute to winning the prestigious “Group Agency of the Year” is an unexpected extra. We’re so thankful to our clients for their trust, and so proud to see our willingness to take big creative risks being rewarded on this level. “
The Loeries success comes only weeks after a standout showing at Cannes, “a strong indication that we continue to pass these goals.”
Awards table below:
| TBWA\ | ||||
| Prize | Category | Brand | Title | Entry Company |
| Grand Prix | Brand Identity & Collateral Design - Identity Programmes | Fear and Fantasy Festival | Fear and Fantasy Festival | TBWA REKLAM HIZMETLERI A.S. |
| Bronze | Brand Identity & Collateral Design - Logos | National | National | Grid Worldwide Branding (Pty) Ltd |
| Campaign Craft Gold | Design Crafts - Photography | Tiger Brands | Doomed Insects - Fly, Cockroach, Ant | TBWA Hunt Lascaris Johannesburg (Pty) Ltd |
| Campaign Craft Gold | Design Crafts - Art Direction / Graphic Design | Distell | Nederburg Stories - A Story For The Bold-Hearted, Born In The Shadows, Written On A Sea Breeze | TBWA Hunt Lascaris Johannesburg (Pty) Ltd |
| Craft Gold | Design Crafts - Illustration | MTN | MTN Illustration | Grid Worldwide Branding (Pty) Ltd |
| Craft Certificate | Design Crafts - Typography | MTN | MTN Brighter Sans | Grid Worldwide Branding (Pty) Ltd |
| Gold | Digital & Interactive - Social Media | Joburg Ballet | Breaking Ballet | TBWA Hunt Lascaris Johannesburg |
| Campaign Silver | Data Driven Campaign | Joburg Ballet | Breaking Ballet | TBWA Hunt Lascaris Johannesburg |
| Silver | Digital & Interactive - Social Media | Connect | Slow Trends | TBWA\RAAD |
| Campaign Bronze | Digital & Interactive - Display Advertising | Tiger Brands | Most Annoying Banner, Breeding Banner | TBWA Hunt Lascaris Johannesburg (Pty) Ltd |
| Bronze | Digital & Interactive - Social Media | Nissan KSA | #SheDrives | TBWA\RAAD |
| Craft Certificate | Digital Crafts - Music & Sound Design | Joburg Ballet | Breaking Ballet | TBWA Hunt Lascaris Johannesburg |
| Silver | In-Store | Amnesty International | Skins of Peace | TBWA\RAAD |
| Campaign Silver | Newspaper Advertising | Apartheid Museum | Past and Present - Verwoerd, Botha, Smuts | TBWA Hunt Lascaris Johannesburg |
| Campaign Silver | Newspaper Advertising | UNDP | Istanbul Green Cemeteries - Kocasinan, Bagcilar, Gungoren | TBWA REKLAM HIZMETLERI A.S. |
| Campaign Bronze | Newspaper Advertising | Go Sport | The Men's Sale - Lina, Dhaliya, Fatiha | TBWA\RAAD |
| Campaign Bronze | Newspaper Advertising | MTN South Africa | MTN Emojicons - Ghost, Snowman, Poo | TBWA Hunt Lascaris Johannesburg |
| Campaign Bronze | Indoor Posters | Nissan | Camelpower - Hump, Nostrils, Heart, Leg | TBWA\RAAD |
| Campaign Bronze | Indoor Posters | Apartheid Museum | The Old South Africa Flag - Segregation, Police Brutality, Youth | TBWA Hunt Lascaris Johannesburg |
| Campaign Bronze | Indoor Posters | Land Rover | Don't Drink and Drive - Carambola, Peyote, Ayahuska | TBWA REKLAM HIZMETLERI A.S. |
| Campaign Craft Certificate | Print Crafts - Typography | Apartheid Museum | Past and Present - Verwoerd, Smuts, Botha | TBWA Hunt Lascaris Johannesburg |
| Campaign Gold | PR & Media Communication Campaign | Joburg Ballet | Breaking Ballet | TBWA Hunt Lascaris Johannesburg |
| Campaign Silver | PR & Media Communication Campaign | Nissan KSA | #SheDrives | TBWA\RAAD |
| Campaign Bronze | PR & Media Communication Campaign | Connect | Slow Trends | TBWA\RAAD |
| Craft Certificate | Live Crafts | Louvre Abu Dhabi | Highway Gallery | TBWA\RAAD |
| Campaign Bronze | Media Innovation - Media Campaign | Amnesty International | Skins of Peace | TBWA\RAAD |
| Grand Prix | Branded Content Radio & Audio | Louvre Abu Dhabi | Highway Gallery | TBWA\RAAD |
| Gold | Radio Station Commercials | Apartheid Museum | Verwoerd | TBWA Hunt Lascaris Johannesburg |
| Campaign Silver | Radio Station Commercials | Flight Centre Youth & Adventure | World Gone Mad - Swim, Date, Festival | TBWA Hunt Lascaris Johannesburg |
| Campaign Bronze | Radio Station Commercials | AWR Arabian Automobiles | Fake Parts - Liam Neeson, Morgan Freeman | TBWA\RAAD |
| Campaign Bronze | Radio Station Commercials | Kafa | Letters - Sister, Mother | TBWA\RAAD |
| Campaign Craft Gold | Radio Crafts - Writing | Flight Centre Youth & Adventure | World Gone Mad - Swim, Festival, Date | TBWA Hunt Lascaris Johannesburg |
| Campaign Craft Certificate | Radio Crafts - Direction | Flight Centre Youth & Adventure | World Gone Mad - Festival, Date, Swim | TBWA Hunt Lascaris Johannesburg |
| Campaign Gold | Branded Content Video - Series | Joburg Ballet | Breaking Ballet | TBWA Hunt Lascaris Johannesburg |
| Silver | Internet Video - above 30s | #HopeJoanna | #HopeJoanna | Grid Worldwide Branding (Pty) Ltd |
| Silver | Branded Content Video - Single | Nissan KSA | #SheDrives | TBWA\RAAD |
| Bronze | TV & Cinema Commercials - up to 90s | Standard Bank | We're coming for you | TBWA Hunt Lascaris Johannesburg |
| Bronze | TV & Cinema Commercials - above 90s | FNB | The Helpers | Grid Worldwide Branding (Pty) Ltd |
| Campaign Bronze | Effective Creativity | Nissan | Camelpower | TBWA\RAAD |
#HopeJoanna from Dimitri Repanis on Vimeo.
FFF - Fear and Fantasy Festival from jingle jackson on Vimeo.
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 | TBWAWe develop business-changing, culture-defining and award winning ideas for brands. Ranked in the top 3 regional networks in Africa and consistently in the top 10 global agencies. |