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AI in Advertising Part 2 of 3: Seven lessons from AI creative optimisation in SA

Vincent Maher

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Antonio Petra

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Source: © WPP Despite third-quarter results showing a strong performance from GroupM and WPP's winning of the Amazon media account, the network's expectations for the full year remain unchanged

Strong Q3 performance for WPP; full year expectations remain unchanged

Suhana Gordhan of LoveSong to lead Radio & Audio at The One Show 2025

Suhana Gordhan of LoveSong to lead Radio & Audio at The One Show 2025

23 Oct 2024

Source: © 123rf People are increasingly seeking depth, authenticity, and sensory richness in their experiences, aiming to engage with the world in meaningful ways. this is one of five macro trends identified by the Accenture Life Trends 2025 report

5 global macro trends and consumer insights from the Accenture Song's Life Trends 2025 report

22 Oct 2024

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Nation Media Group revamps site

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City Lodge revamps its image

City Lodge revamps its image

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Aegis Media unveil Baileys new bottle

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Safaricom educates consumers about M-Shwari

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Lamu Homes & Safaris now using Z-Card

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DUO expands footprint into Nigeria, Kenya

DUO expands footprint into Nigeria, Kenya

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Loeries 2012 winners: The Rest of Africa & the Middle East

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Kenya's National Social Security Fund rebrands

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Welcome to Jozi, Africa!

1 Jun 2016

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1 Jun 2016

#AfricaDay: Call for new thinking about Africa

#AfricaDay: Call for new thinking about Africa

26 May 2016

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Scoring in online publishing in Africa

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#AfricaMonth: Adopting a new mentality to small-scale farming

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Chives open up export market for Nakuru farmers

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30 Oct 2015

Your customer is not a dummy

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Getting a feel for the luxury market in Africa

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Top employers to speed-date with Nigerian, Kenyan talent

Top employers to speed-date with Nigerian, Kenyan talent

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VWV rolls out OBYS Kenya campaign

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The state of the nation: Advertising in Africa

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Nation Media Group revamps site

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City Lodge revamps its image

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Aegis Media unveil Baileys new bottle

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Safaricom educates consumers about M-Shwari

21 May 2013

[2013 trends] Africa poised for a great future

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Lamu Homes & Safaris now using Z-Card

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DUO expands footprint into Nigeria, Kenya

DUO expands footprint into Nigeria, Kenya

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Loeries 2012 winners: The Rest of Africa & the Middle East

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Brewer repositions drink to target young adults

Brewer repositions drink to target young adults

Carole Kimutai: @CaroleKimutai 25 Sep 2012

Kenya's National Social Security Fund rebrands

Kenya's National Social Security Fund rebrands

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Alan Peevers appointed as MD at Y&R Nairobi

Alan Peevers appointed as MD at Y&R Nairobi

5 Sep 2012

Social Edge Africa to launch social media clubs

Social Edge Africa to launch social media clubs

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U Film It launches video contest

U Film It launches video contest

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HKLM Nairobi opens its doors

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Carole Kimutai: @CaroleKimutai 2 May 2012

NMG's 11 rules of political advertising

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EA Outsourcing Summit confirms speaker

EA Outsourcing Summit confirms speaker

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APA announces pitch reforms for ad agencies

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