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Warc and TikTok's connect media report tells brands to focus on relevance

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

Source: © Cottonbro Studio There is uncertainty for advertisers on TikTok as the platform's future hangs in the balance with Trump’s return to power

Uncertainty for TikTok advertisers with Trump’s return to power

8 Nov 2024

More news

New app will allow SMEs to buy government bonds

New app will allow SMEs to buy government bonds

20 Jul 2015

New app to connect Kenyan farmers with climate-smart seeds

New app to connect Kenyan farmers with climate-smart seeds

Chris Arsenault 17 Jun 2015

FreeDigitalPhotos

Kenya leads EAC in mobile money accounts

Ronald Ndungi 15 Jun 2015

Kenya: Millicom buys 85% stake in Zantel

Kenya: Millicom buys 85% stake in Zantel

Lilian Mutegi 8 Jun 2015

The mobile revolution in Africa

The mobile revolution in Africa

17 Apr 2015

[eCommerce Africa] Two crucial elements of mobile success

[eCommerce Africa] Two crucial elements of mobile success

Leigh Andrews 5 Feb 2015

Mobile users prefer privacy to apps

Mobile users prefer privacy to apps

5 Feb 2015

Blame poor internet for SA's lack of cutting-edge marketing

Blame poor internet for SA's lack of cutting-edge marketing

Leigh Andrews 29 Jan 2015

The challenge of e-commerce transactions on a mobile device

The challenge of e-commerce transactions on a mobile device

Leigh Andrews 27 Jan 2015

M-Pesa takes East Africa by storm

M-Pesa takes East Africa by storm

26 Jan 2015

Image source: via IT News Africa

Former Apple CEO to launch Obi Mobiles in Kenya

Darryl Linington 21 Jan 2015

Uber finally comes to Kenya, African expansion to be tested

Nur Bremmen 20 Jan 2015

OMG moment: Taking note of Africa's mobile media movement

OMG moment: Taking note of Africa's mobile media movement

Leigh Andrews 13 Jan 2015

[AfricaCom 2014] FB's mission: to get Africa online

[AfricaCom 2014] FB's mission: to get Africa online

Sindy Peters 13 Nov 2014

[MRMW] Making face-to-face research mobile to better tackle African HIV research

[MRMW] Making face-to-face research mobile to better tackle African HIV research

Leigh Andrews 13 Nov 2014

Application economy creates opportunity for Africa

Application economy creates opportunity for Africa

Gary Lawrence 30 Oct 2014

Mobile internet in Africa brings fundamental change

Mobile internet in Africa brings fundamental change

24 Oct 2014

Samsung Kenya honoured with 2014 Kenya Frost & Sullivan Competitive Strategy Innovation and Leadership Award

Samsung Kenya honoured with 2014 Kenya Frost & Sullivan Competitive Strategy Innovation and Leadership Award

17 Oct 2014

Equity Bank introduces mobile banking smart SIM

Equity Bank introduces mobile banking smart SIM

7 Oct 2014

Slashed Kenya, Rwanda Safaricom rates reversed

Slashed Kenya, Rwanda Safaricom rates reversed

Lola Okulo 6 Oct 2014

GeoPoll appoints VP Business Development in Africa

10 Sep 2014

Telkom Kenya appoints new CEO

Telkom Kenya appoints new CEO

8 Sep 2014

Safaricom, Airtel to absorb 175 yuMobile employees

Safaricom, Airtel to absorb 175 yuMobile employees

Susan Mwenesi 27 Aug 2014

Airtel wins case against Safaricom to open up M-Pesa

Airtel wins case against Safaricom to open up M-Pesa

Susan Mwenesi 29 Jul 2014

Windows apps now available through Safaricom airtime

Windows apps now available through Safaricom airtime

14 Jul 2014

PIVOT East 2014 kicks off in Nairobi

PIVOT East 2014 kicks off in Nairobi

Susan Mwenesi 25 Jun 2014

A customer at a PesaPoint Agent Network outlet.

Kenya's PesaPoint to launch expansive agent network

24 Jun 2014

Orange Kenya amends "misleading" ad, condemns media coverage

Orange Kenya amends "misleading" ad, condemns media coverage

Agatha Nduku 27 May 2014

MVNO service to lower mobile money transaction fees

MVNO service to lower mobile money transaction fees

27 May 2014

Airtel Kenya Chariman resigns

Airtel Kenya Chariman resigns

26 May 2014

More news

New app will allow SMEs to buy government bonds

New app will allow SMEs to buy government bonds

20 Jul 2015

New app to connect Kenyan farmers with climate-smart seeds

New app to connect Kenyan farmers with climate-smart seeds

Chris Arsenault 17 Jun 2015

FreeDigitalPhotos

Kenya leads EAC in mobile money accounts

Ronald Ndungi 15 Jun 2015

Kenya: Millicom buys 85% stake in Zantel

Kenya: Millicom buys 85% stake in Zantel

Lilian Mutegi 8 Jun 2015

The mobile revolution in Africa

The mobile revolution in Africa

17 Apr 2015

[eCommerce Africa] Two crucial elements of mobile success

[eCommerce Africa] Two crucial elements of mobile success

Leigh Andrews 5 Feb 2015

Mobile users prefer privacy to apps

Mobile users prefer privacy to apps

5 Feb 2015

Blame poor internet for SA's lack of cutting-edge marketing

Blame poor internet for SA's lack of cutting-edge marketing

Leigh Andrews 29 Jan 2015

The challenge of e-commerce transactions on a mobile device

The challenge of e-commerce transactions on a mobile device

Leigh Andrews 27 Jan 2015

M-Pesa takes East Africa by storm

M-Pesa takes East Africa by storm

26 Jan 2015

Image source: via IT News Africa

Former Apple CEO to launch Obi Mobiles in Kenya

Darryl Linington 21 Jan 2015

Uber finally comes to Kenya, African expansion to be tested

Nur Bremmen 20 Jan 2015

OMG moment: Taking note of Africa's mobile media movement

OMG moment: Taking note of Africa's mobile media movement

Leigh Andrews 13 Jan 2015

[AfricaCom 2014] FB's mission: to get Africa online

[AfricaCom 2014] FB's mission: to get Africa online

Sindy Peters 13 Nov 2014

[MRMW] Making face-to-face research mobile to better tackle African HIV research

[MRMW] Making face-to-face research mobile to better tackle African HIV research

Leigh Andrews 13 Nov 2014

Application economy creates opportunity for Africa

Application economy creates opportunity for Africa

Gary Lawrence 30 Oct 2014

Mobile internet in Africa brings fundamental change

Mobile internet in Africa brings fundamental change

24 Oct 2014

Samsung Kenya honoured with 2014 Kenya Frost & Sullivan Competitive Strategy Innovation and Leadership Award

Samsung Kenya honoured with 2014 Kenya Frost & Sullivan Competitive Strategy Innovation and Leadership Award

17 Oct 2014

Equity Bank introduces mobile banking smart SIM

Equity Bank introduces mobile banking smart SIM

7 Oct 2014

Slashed Kenya, Rwanda Safaricom rates reversed

Slashed Kenya, Rwanda Safaricom rates reversed

Lola Okulo 6 Oct 2014

GeoPoll appoints VP Business Development in Africa

10 Sep 2014

Telkom Kenya appoints new CEO

Telkom Kenya appoints new CEO

8 Sep 2014

Safaricom, Airtel to absorb 175 yuMobile employees

Safaricom, Airtel to absorb 175 yuMobile employees

Susan Mwenesi 27 Aug 2014

Airtel wins case against Safaricom to open up M-Pesa

Airtel wins case against Safaricom to open up M-Pesa

Susan Mwenesi 29 Jul 2014

Windows apps now available through Safaricom airtime

Windows apps now available through Safaricom airtime

14 Jul 2014

PIVOT East 2014 kicks off in Nairobi

PIVOT East 2014 kicks off in Nairobi

Susan Mwenesi 25 Jun 2014

A customer at a PesaPoint Agent Network outlet.

Kenya's PesaPoint to launch expansive agent network

24 Jun 2014

Orange Kenya amends "misleading" ad, condemns media coverage

Orange Kenya amends "misleading" ad, condemns media coverage

Agatha Nduku 27 May 2014

MVNO service to lower mobile money transaction fees

MVNO service to lower mobile money transaction fees

27 May 2014

Airtel Kenya Chariman resigns

Airtel Kenya Chariman resigns

26 May 2014

Upgrade reduces M-PESA transaction time

Upgrade reduces M-PESA transaction time

9 May 2014

Kenya's internet market recovers lost ground

Kenya's internet market recovers lost ground

Tom Jackson 18 Apr 2014

Majority phones sold in Kenya are smartphones

Majority phones sold in Kenya are smartphones

16 Apr 2014

Safaricom, Airtel purchase of yuMobile approved

Safaricom, Airtel purchase of yuMobile approved

Susan Mwenesi 31 Mar 2014

Airtel announces new bosses in Kenya and Seychelles

Airtel announces new bosses in Kenya and Seychelles

Susan Mwenesi 26 Mar 2014

Free broadcast text message could save lives in Africa each year. Floods in South Africa killed at least 32 people in March. Image: Vanessa O'Neale Crous

Text messages may save lives in flood-prone Africa

26 Mar 2014

MTN's Pieter Verkade. Image: LinkjedIn

Data centres‚ cloud services key to MTN Business's growth plan

Thabiso Mochiko 17 Mar 2014

Driving mobile from Cape to Cairo

Driving mobile from Cape to Cairo

Charles Foster, Kantar 14 Mar 2014

Safaricom warns shareholders over yuMobile buyout

Safaricom warns shareholders over yuMobile buyout

Susan Mwenesi 7 Mar 2014

Safaricom holds unredeemed Bonga points worth $37m

Safaricom holds unredeemed Bonga points worth $37m

Susan Mwenesi 5 Mar 2014

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