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The Warc Rankings 2025 Effective 100 reveal the most awarded campaigns and companies for effectiveness
(Image supplied)

Warc Effective 100 ranks world’s most awarded campaigns and companies for effectiveness

Source: © More About Advertising

WPP’s 2024 preliminary results see shares plunge 16% to a four year low

(Image supplied)

Warc: “Podcasts are having a moment" - but popularity not translating into ad revenue

Source: © 9to5 mac Meta has introduced ads to Threads

Ads on Threads | 4 factors marketers should considerSaul Marquez

Source: © 123rf In 2024, 258,000 apps for iOS and Android operating systems were downloaded per minute for all types of publishers, with in-app purchase revenue up 12.5% to $150bn

2024 in-app purchase revenue up to $150bn, but app downloads decrease

The One Club’s ADC 104th Annual Awards global jury has been announced. It includes 10 creatives from the Middle East and Africa region (Image by © Bizcommunity)

One Club ADC 104th Annual Awards global jury includes 10 creatives from the Middle East and Africa

Source: © The Economic Times President-elect Donald Trump is making a U-turn on banning TikTok in the US

Trump's U-turn on the banning of TikTokDanette Breitenbach

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Young Ones One Show launches new creative brief Clash Royale

(image supplied)

Warc and TikTok's connect media report tells brands to focus on relevance

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

Source: © Cottonbro Studio There is uncertainty for advertisers on TikTok as the platform's future hangs in the balance with Trump’s return to power

Uncertainty for TikTok advertisers with Trump’s return to power

Source: © 123rf A handbook has been published ahead of the US elections as a resource for newsrooms worldwide to battle fake news

Newsroom blueprint to combat AI and fake news published ahead of US elections

Source: © WPP Despite third-quarter results showing a strong performance from GroupM and WPP's winning of the Amazon media account, the network's expectations for the full year remain unchanged

Strong Q3 performance for WPP; full year expectations remain unchanged

Suhana Gordhan of LoveSong to lead Radio & Audio at The One Show 2025

Suhana Gordhan of LoveSong to lead Radio & Audio at The One Show 2025

Source: © 123rf People are increasingly seeking depth, authenticity, and sensory richness in their experiences, aiming to engage with the world in meaningful ways. this is one of five macro trends identified by the Accenture Life Trends 2025 report

5 global macro trends and consumer insights from the Accenture Song's Life Trends 2025 report

Source: © Avid Following a settlement, the details of which have not been disclosed, Unilever has been dropped from the lawsuit by X

Is Elon Musk winning the legal war or losing the ad battle as Unilever and X settleDanette Breitenbach

Cybersecurity company Surfshark’s Naked People campaign in London raised awareness about social media security practices and the exploitation of user data (Image supplied)

Surfshark’s Naked People campaign calls out top social media companies for privacy invasions

(Image supplied) Virgin Active's global Leave the cult, Join the club campaign has premiered this September

Virgin Active’s new campaign Leave the cult, Join the club cuts through wellness fiction

Deadlines have been announced. Source: Supplied.

The One Show 2025 unveils new categories and entry deadlines

Source: © VOA News Meta will ban RT, Rossiya Segodnya and other Russian state media networks from its platforms including Facebook, Instagram, WhatsApp and Threads

Meta bans Russia state media across all platforms as “covert influence” operations threaten US electionDanette Breitenbach

Source: © Campaign Live Troy Ruhanen is the global CEO of the newly formed Omnicom Advertising Group (OAG)

Omnicom forms OAG with Troy Ruhanen as global CEO

Source: © 123rf South Africa's ad market is expected to see 6.0% this year says Warc

Warc: SA's admarket to grow 6%, as global ad investment more than doubles

This year a new campaign, Choose Truth, created by South Africa's Daily Maverick, will be featured for World News Day (Image supplied)

South Africa's Daily Maverick's Choose Truth campaign for World News Day

Source: © Econoimic Times L’Oréal International Distribution has appointed Wavemaker as its EMEA media agency

Wavemaker appointed L’Oréal International Distribution's EMEA media agency

Source: © 123rf As customer journeys become more complex, creating a more personalised two-way interaction with customers is an increasingly important requirement for brands

Messaging the preferred method for customers to interact with brands says research

Source: © Cannes Lions the Cannes Lions 2024 has released its first shortlists

#Cannes2024 : Innovation, Glass and Titanium Shortlists releasedDanette Breitenbach

Image supplied. Three South African agencies - Promise, Accenture Song and LePub - have been named in the NYF 2024 shortlist

3 SA agencies named in New York Festivals 2024 shortlist

Image supplied. Wan-Ifra announced the 2024 Digital Media Awards Worldwide winners with SA’s Food For Mzansi Group, wining the 2024 Digital Media Awards Worldwide Best Podcast category

SA's Food For Mzansi Group wins Wan-Ifra 2024 Digital Media Awards Podcast category

The Stream of Consciousness

Updated: D&AD Awards 2024: SA brings home 8 Pencils

Image supplied. The final and full shortlist for the D&AD Awards has been released and the 62nd D&AD Awards ceremony takes place tomorrow, Wednesday 22 May in London

Full D&AD shortlist revealed

Source: © More About Advertising

WPP’s 2024 preliminary results see shares plunge 16% to a four year low

27 Feb 2025

(Image supplied)

Warc: “Podcasts are having a moment" - but popularity not translating into ad revenue

17 Feb 2025

More news

Applications open for the 2021 Facebook Community Accelerator Program

Applications open for the 2021 Facebook Community Accelerator Program

5 May 2021

Kenya and South Africa have a high exposure to disinformation. shutterstock

Social media users in Kenya and South Africa trust science, but still share Covid-19 hoaxes

Herman Wasserman & Dani Madrid-Morales 7 Apr 2021

Africa's #YouTubeBlackVoices Creator Class of 2021 named

Africa's #YouTubeBlackVoices Creator Class of 2021 named

14 Jan 2021

Image by from .

Wan-Ifra's World Digital Media Awards 2020 winners announced

22 Oct 2020

#PeoplesChoiceAwards: E! Entertainment announces nominees for African Social Star of 2020

#PeoplesChoiceAwards: E! Entertainment announces nominees for African Social Star of 2020

2 Oct 2020

Image by from .

Influencer compensation: How money moves within the Nigerian influencer industry

Gbenga Sogbaike 4 Sep 2020

Warc releases the 2020 Effective Social Strategy Report

Warc releases the 2020 Effective Social Strategy Report

21 Jul 2020

Julia Sudnitskaya/Shutterstock via The Conversation.

Africans are concerned about ills of social media but oppose government restrictions

Jeffrey Conroy-Krutz 3 Jun 2020

#LockdownLessons: Companies putting the grit in integrity

#LockdownLessons: Companies putting the grit in integrity

Bizcommunity.com 26 May 2020

#StartupStory: Christopher, the future of AI in Africa

#StartupStory: Christopher, the future of AI in Africa

Evan-Lee Courie 20 May 2020

Kenyan activist Boniface Mwangi is arrested during a protest in Nairobi in 2014. AFP via Getty Images.

New media voices are telling Kenya's Covid-19 stories - from the ground up

Wambui Wamunyu 18 May 2020

What people really get up to in self-isolation

What people really get up to in self-isolation

Izzy Pugh, Kantar 25 Mar 2020

Image source: Gallo/Getty Images.

Social media trends for 2020

Tito Ribeiro 31 Dec 2019

The Best of Biz: Marketing & Media 2019

#BestofBiz 2019: Marketing & Media

17 Dec 2019

The Best of Biz: Marketing & Media Africa 2019

#BestofBiz 2019: Marketing & Media Africa

17 Dec 2019

New monetisation models for media are needed

New monetisation models for media are needed

Louise Burgers 16 Dec 2019

Image source: Gallo/Getty Images.

2020: Building the emotive link between customers and our brands

Alan Radmall 12 Dec 2019

Journalist Nazli Ilicak is embraced after her release from prison in Istanbul in November 2019, after a court ordered her free on time served at a retrial. Two of her colleagues remain in prison on terrorism related charges, among the 47 journalists jailed in Turkey. Credit: CPJ/Reuters/Huseyin Aldemir.

The world's worst jailers of journalists

Elana Beiser 11 Dec 2019

Image source: Gallo/Getty Images.

Social media crisis management

Gosi Legoale 3 Dec 2019

Facebook gathers developers for Kenya summit

Facebook gathers developers for Kenya summit

25 Nov 2019

Image source: .

SA's VMLY&R wins Silver at 2019 Epica Awards

22 Nov 2019

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DHL Express launches live chat to enhance customer experience

20 Nov 2019

Image source: Gallo/Getty.

Community developers gather with Facebook in Kenya

19 Nov 2019

Study examines engagement boosting on platforms

Study examines engagement boosting on platforms

19 Nov 2019

Pieter de Villiers, co-founder and CEO, Clickatell

#AfricaCom: Chat commerce leapfrogs in Africa

13 Nov 2019

Image credit: Jeffrey F Lin on Unsplash.

How social media activity is fuelling future global women's sports investment

11 Nov 2019

Dr Carl Driesener, senior marketing scientist at the Ehrenberg-Bass Institute (EBI) of marketing science in Australia explaining the 5 steps to becoming a smarter target marketer at Spark Media's recent event.

5 steps to becoming a smarter target marketer

Leigh Andrews 8 Nov 2019

Bonang Matheba named African Influencer of the Year at 2019 E! People's Choice Awards

Bonang Matheba named African Influencer of the Year at 2019 E! People's Choice Awards

31 Oct 2019

Meet Facebook News: its new 'dedicated place' for news in the US

Meet Facebook News: its new 'dedicated place' for news in the US

Shereesa Moodley 28 Oct 2019

Image source: Gallo/Getty.

The digital dash for Africa

25 Oct 2019