Marketing & Media Trends

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Source: © 123rf People are increasingly seeking depth, authenticity, and sensory richness in their experiences, aiming to engage with the world in meaningful ways. this is one of five macro trends identified by the Accenture Life Trends 2025 report

5 global macro trends and consumer insights from the Accenture Song's Life Trends 2025 report

#BizTrends2025 Sponsors announced and categories still open for Curating the Future

#BizTrends2025 Sponsors announced and categories still open for Curating the Future

1 day

#BizTrends2023: What's next for payments in Africa?

#BizTrends2023: What's next for payments in Africa?

By Karen Nadasen 19 Jan 2023

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#BizTrends2018: Just-in-time marketing: The strategies of today's savviest CMOs

#BizTrends2018: Just-in-time marketing: The strategies of today's savviest CMOs

8 Jan 2018

Understanding the brands of the future in Africa

Understanding the brands of the future in Africa

23 Oct 2017

Contributors to this piece (top to bottom, L to R): Graham Cruikshanks, TBWA\Africa; Ken Kyaka, TBWA\Redhouse Kenya; Hunsa Chikaha, TBWA\ Khanga Rue, Tanzania; Tumiso Mabusela, TBWA\ Medcom, Botswana; Filipe Braga, TBWA\ Angola; Yosia Lukwago, TBWA\ Limelight, Uganda; Kobby Acquah-Hayford, TBWA\Markcom, Ghana; Kelechi Nwosu, TBWA\ Concept, Nigeria; and Sapi Bachi, TBWA\ Zimbabwe

Social activism and trench marketing FTW

TBWA 18 Jan 2016

[2014 trends] Fashionably late

Fashionably late

Nick Schilperoort 7 Feb 2014

Kenya pushes technology into overdrive

Kenya pushes technology into overdrive

23 Apr 2013

Mobile and digital trends in 5 African countries: a cultural interpretation

Mobile and digital trends in 5 African countries: a cultural interpretation

Marcela Ospina 7 Feb 2013

[2013 trends] Africa poised for a great future

Africa poised for a great future

Nandkishor Buty 30 Jan 2013

[2013 trends] Africa finding its own solutions using mobile tech

Africa finding its own solutions using mobile tech

Dr KF Lai 25 Jan 2013

[2013 trends] Mobile money to give SoLoMo a kick in the pants?

Mobile money to give SoLoMo a kick in the pants?

Vanessa Clark 23 Jan 2013

What trends will take African tech to the next level?

Gareth Knight 25 Sep 2012

Video streaming coming to Africa

Russell Southwood 16 Jul 2012

Kenya's advertising sector attracts new players, technologies

Kenya's advertising sector attracts new players, technologies

Carole Kimutai: @CaroleKimutai 11 Jul 2012

DISCOP Africa announces intl initiative

DISCOP Africa announces intl initiative

4 Jun 2012

CNBC Africa celebrates five years of broadcasting

CNBC Africa celebrates five years of broadcasting

16 May 2012

Tablets leaking ad dollars to mobile from 'Net - BuzzCity CEO

Tablets leaking ad dollars to mobile from 'Net - BuzzCity CEO

Herman Manson: @marklives 7 Dec 2011

Consumer Confidence Survey: Economy again top global concern

Consumer Confidence Survey: Economy again top global concern

9 Nov 2011

Africa's five major trends for potential growth

Africa's five major trends for potential growth

Issa Sikiti da Silva: @sikitimedia 7 Oct 2011

More news

Understanding the brands of the future in Africa

Understanding the brands of the future in Africa

23 Oct 2017

Contributors to this piece (top to bottom, L to R): Graham Cruikshanks, TBWA\Africa; Ken Kyaka, TBWA\Redhouse Kenya; Hunsa Chikaha, TBWA\ Khanga Rue, Tanzania; Tumiso Mabusela, TBWA\ Medcom, Botswana; Filipe Braga, TBWA\ Angola; Yosia Lukwago, TBWA\ Limelight, Uganda; Kobby Acquah-Hayford, TBWA\Markcom, Ghana; Kelechi Nwosu, TBWA\ Concept, Nigeria; and Sapi Bachi, TBWA\ Zimbabwe

Social activism and trench marketing FTW

TBWA 18 Jan 2016

[2014 trends] Fashionably late

Fashionably late

Nick Schilperoort 7 Feb 2014

Kenya pushes technology into overdrive

Kenya pushes technology into overdrive

23 Apr 2013

Mobile and digital trends in 5 African countries: a cultural interpretation

Mobile and digital trends in 5 African countries: a cultural interpretation

Marcela Ospina 7 Feb 2013

[2013 trends] Africa poised for a great future

Africa poised for a great future

Nandkishor Buty 30 Jan 2013

[2013 trends] Africa finding its own solutions using mobile tech

Africa finding its own solutions using mobile tech

Dr KF Lai 25 Jan 2013

[2013 trends] Mobile money to give SoLoMo a kick in the pants?

Mobile money to give SoLoMo a kick in the pants?

Vanessa Clark 23 Jan 2013

What trends will take African tech to the next level?

Gareth Knight 25 Sep 2012

Video streaming coming to Africa

Russell Southwood 16 Jul 2012

Kenya's advertising sector attracts new players, technologies

Kenya's advertising sector attracts new players, technologies

Carole Kimutai: @CaroleKimutai 11 Jul 2012

DISCOP Africa announces intl initiative

DISCOP Africa announces intl initiative

4 Jun 2012

CNBC Africa celebrates five years of broadcasting

CNBC Africa celebrates five years of broadcasting

16 May 2012

Tablets leaking ad dollars to mobile from 'Net - BuzzCity CEO

Tablets leaking ad dollars to mobile from 'Net - BuzzCity CEO

Herman Manson: @marklives 7 Dec 2011

Consumer Confidence Survey: Economy again top global concern

Consumer Confidence Survey: Economy again top global concern

9 Nov 2011

Africa's five major trends for potential growth

Africa's five major trends for potential growth

Issa Sikiti da Silva: @sikitimedia 7 Oct 2011