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Warc and TikTok's connect media report tells brands to focus on relevance

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

Source: © Cottonbro Studio There is uncertainty for advertisers on TikTok as the platform's future hangs in the balance with Trump’s return to power

Uncertainty for TikTok advertisers with Trump’s return to power

8 Nov 2024

More news

Image supplied. Levergy, South Africa, Creative Edge, Kenya and VML, Tunisia are among the shortlisted agencies in the Warc Awards for Effectiveness 2024, in association with the Cannes Lions

3 African agencies on Warc Awards for Effectiveness 2024 shortlist

14 May 2024

The power of African creativity: Our time is now!

The power of African creativity: Our time is now!

Raymond Langa 24 Apr 2024

Geoff Seeley is the CMO for PayPal. Source: PayPal.

PayPal appoints Geoff Seeley as new CMO amid job cuts

Karabo Ledwaba 27 Feb 2024

Donna de Varona will be receiving the award. Source: Supplied.

Donna de Varona to receive Lifetime Achievement Award from NYF TV & Film Awards

22 Nov 2023

James Hewes is now CEO at PRCA. Source: FIPP.

James Hewes departs FIPP and joins PRCA as CEO

27 Oct 2023

Newcastle United and Adidas forge multi-year partnership

6 Sep 2023

Image supplied. Cathy Gathu has joined Ogilvy Africa as managing partner

Cathy Gathu appointed Ogilvy Africa's managing partner

28 Jul 2023

#DoMore and #GetMore: The full Biz Sponsorship menu

#DoMore and #GetMore: The full Biz Sponsorship menu

Bizcommunity.com 29 May 2023

Puma inks exclusive multi-year licensing deal with Formula 1

Puma inks exclusive multi-year licensing deal with Formula 1

8 May 2023

Image supplied. Ogilvy Africa has been shortlisted in the New York Festivals (NYF) 2023 Health Awards.

Ogilvy Africa's Lesso Lessons shortlisted in NYF 2023 Health Awards

17 Apr 2023

Image supplied. This year's Loerie's theme is Blood, Sweat & Tears

Blood, Sweat and Tears: 45 years of The Loeries

31 Mar 2023

“The Missing Chapter” by Leo Burnett (India) for Procter & Gamble won one of the PR Grand Prix Awards in 2022

Epica Awards 2022 results announced!

9 Dec 2022

Ye and Adidas break up: Why brand marriages sometimes go bad

Pankhuri Malhotra 10 Nov 2022

Image source: Ron Lach from

Legal dos and dont's: Influencers' guide to Comesa regulations

Reece May 3 Nov 2022

Source: © Blue Ox Studio A third of advertisers plan to cut their EMEA media budgets in 2023

Third of advertisers plan to cut EMEA budgets next year

18 Oct 2022

Souce: © Whats Creative David Kennedy and Dan Wieden, cofounders of Wieden+Kennedy

Wieden+Kennedy cofounder, Dan Wieden, dies

3 Oct 2022

Global media leaders expected at WOO APAC Forum

28 Sep 2022

Bisquit & Dubouché's Vincent Chappe on championing Cognac craft and community

Bisquit & Dubouché's Vincent Chappe on championing Cognac craft and community

Lauren Hartzenberg 28 Sep 2022

Image supplied. Koo Govender will join as the new chief executive officer: Publicis Groupe Africa on 1 February 2023

Koo Govender appointed new CEO: Publicis Groupe Africa

23 Sep 2022

#WomensMonth: Distell's Kushilla Thomas feeds her passions for Africa, brands and people

#WomensMonth: Distell's Kushilla Thomas feeds her passions for Africa, brands and people

Lauren Hartzenberg 31 Aug 2022

How businesses can use PR (Public Relations) as part of their cyber security management

How businesses can use PR (Public Relations) as part of their cyber security management

Lerato Mpholo, Opinion & Public BCW 22 Aug 2022

Source: © Africa Feeds A Kenyan trading center in Nairobi

New partnership to provide smart data-driven marketing for Africa

27 Jul 2022

#ATMDubai: Rise of gastro-tourism and its role in destination marketing

#ATMDubai: Rise of gastro-tourism and its role in destination marketing

Lauren Hartzenberg 12 May 2022

#Newsmaker: Lesego Nyamane joins Acer Africa as marketing lead

#Newsmaker: Lesego Nyamane joins Acer Africa as marketing lead

Evan-Lee Courie 10 May 2022

#AfricaMonth: SA's changemakers drive Audi's 'Story of Progress' campaign

#AfricaMonth: SA's changemakers drive Audi's 'Story of Progress' campaign

Evan-Lee Courie 5 May 2022

EXCLUSIVE: Meta's Moon Baz on the rise of Facebook Reels

EXCLUSIVE: Meta's Moon Baz on the rise of Facebook Reels

Evan-Lee Courie 24 Mar 2022

The Global Citizen Fellowship Program 2022/23 powered by BeyGood, expands for the first time into Kenya

The Global Citizen Fellowship Program 2022/23 powered by BeyGood, expands for the first time into Kenya

OnPoint PR 11 Mar 2022

Hugo Boss rebrands, partners with African TikToker Khaby Lame

Hugo Boss rebrands, partners with African TikToker Khaby Lame

2 Feb 2022

Source: © fabio formaggio OOH is one of the mediums leading the recovery in 2021

2021: Year of recovery for marketing budgets globally

1 Feb 2022

$617m ad value makes Nike most marketed sports brand on social media

5 Jan 2022

More news

Image supplied. Levergy, South Africa, Creative Edge, Kenya and VML, Tunisia are among the shortlisted agencies in the Warc Awards for Effectiveness 2024, in association with the Cannes Lions

3 African agencies on Warc Awards for Effectiveness 2024 shortlist

14 May 2024

The power of African creativity: Our time is now!

The power of African creativity: Our time is now!

Raymond Langa 24 Apr 2024

Geoff Seeley is the CMO for PayPal. Source: PayPal.

PayPal appoints Geoff Seeley as new CMO amid job cuts

Karabo Ledwaba 27 Feb 2024

Donna de Varona will be receiving the award. Source: Supplied.

Donna de Varona to receive Lifetime Achievement Award from NYF TV & Film Awards

22 Nov 2023

James Hewes is now CEO at PRCA. Source: FIPP.

James Hewes departs FIPP and joins PRCA as CEO

27 Oct 2023

Newcastle United and Adidas forge multi-year partnership

6 Sep 2023

Image supplied. Cathy Gathu has joined Ogilvy Africa as managing partner

Cathy Gathu appointed Ogilvy Africa's managing partner

28 Jul 2023

#DoMore and #GetMore: The full Biz Sponsorship menu

#DoMore and #GetMore: The full Biz Sponsorship menu

Bizcommunity.com 29 May 2023

Puma inks exclusive multi-year licensing deal with Formula 1

Puma inks exclusive multi-year licensing deal with Formula 1

8 May 2023

Image supplied. Ogilvy Africa has been shortlisted in the New York Festivals (NYF) 2023 Health Awards.

Ogilvy Africa's Lesso Lessons shortlisted in NYF 2023 Health Awards

17 Apr 2023

Image supplied. This year's Loerie's theme is Blood, Sweat & Tears

Blood, Sweat and Tears: 45 years of The Loeries

31 Mar 2023

“The Missing Chapter” by Leo Burnett (India) for Procter & Gamble won one of the PR Grand Prix Awards in 2022

Epica Awards 2022 results announced!

9 Dec 2022

Ye and Adidas break up: Why brand marriages sometimes go bad

Pankhuri Malhotra 10 Nov 2022

Image source: Ron Lach from

Legal dos and dont's: Influencers' guide to Comesa regulations

Reece May 3 Nov 2022

Source: © Blue Ox Studio A third of advertisers plan to cut their EMEA media budgets in 2023

Third of advertisers plan to cut EMEA budgets next year

18 Oct 2022

Souce: © Whats Creative David Kennedy and Dan Wieden, cofounders of Wieden+Kennedy

Wieden+Kennedy cofounder, Dan Wieden, dies

3 Oct 2022

Global media leaders expected at WOO APAC Forum

28 Sep 2022

Bisquit & Dubouché's Vincent Chappe on championing Cognac craft and community

Bisquit & Dubouché's Vincent Chappe on championing Cognac craft and community

Lauren Hartzenberg 28 Sep 2022

Image supplied. Koo Govender will join as the new chief executive officer: Publicis Groupe Africa on 1 February 2023

Koo Govender appointed new CEO: Publicis Groupe Africa

23 Sep 2022

#WomensMonth: Distell's Kushilla Thomas feeds her passions for Africa, brands and people

#WomensMonth: Distell's Kushilla Thomas feeds her passions for Africa, brands and people

Lauren Hartzenberg 31 Aug 2022

How businesses can use PR (Public Relations) as part of their cyber security management

How businesses can use PR (Public Relations) as part of their cyber security management

Lerato Mpholo, Opinion & Public BCW 22 Aug 2022

Source: © Africa Feeds A Kenyan trading center in Nairobi

New partnership to provide smart data-driven marketing for Africa

27 Jul 2022

#ATMDubai: Rise of gastro-tourism and its role in destination marketing

#ATMDubai: Rise of gastro-tourism and its role in destination marketing

Lauren Hartzenberg 12 May 2022

#Newsmaker: Lesego Nyamane joins Acer Africa as marketing lead

#Newsmaker: Lesego Nyamane joins Acer Africa as marketing lead

Evan-Lee Courie 10 May 2022

#AfricaMonth: SA's changemakers drive Audi's 'Story of Progress' campaign

#AfricaMonth: SA's changemakers drive Audi's 'Story of Progress' campaign

Evan-Lee Courie 5 May 2022

EXCLUSIVE: Meta's Moon Baz on the rise of Facebook Reels

EXCLUSIVE: Meta's Moon Baz on the rise of Facebook Reels

Evan-Lee Courie 24 Mar 2022

The Global Citizen Fellowship Program 2022/23 powered by BeyGood, expands for the first time into Kenya

The Global Citizen Fellowship Program 2022/23 powered by BeyGood, expands for the first time into Kenya

OnPoint PR 11 Mar 2022

Hugo Boss rebrands, partners with African TikToker Khaby Lame

Hugo Boss rebrands, partners with African TikToker Khaby Lame

2 Feb 2022

Source: © fabio formaggio OOH is one of the mediums leading the recovery in 2021

2021: Year of recovery for marketing budgets globally

1 Feb 2022

$617m ad value makes Nike most marketed sports brand on social media

5 Jan 2022

Young Ones Student Awards deadline today!

17 Dec 2021

Source: TBWA in Times Square, New York

TBWA named Adweek Global Agency of 2021

7 Dec 2021

Ex-Cannes Lions chairman Terry Savage appointed as LIA's new chairperson

Ex-Cannes Lions chairman Terry Savage appointed as LIA's new chairperson

14 Oct 2021

#EcomAfrica: Building a digital brand experience for winning customers

Danette Breitenbach 13 Oct 2021

Loeries partners with Facebook Africa to support diversity and inclusion initiatives

Loeries partners with Facebook Africa to support diversity and inclusion initiatives

5 Oct 2021

Tommy Hilfiger collabs with Indya Moore on gender-fluid fashion

Tommy Hilfiger collabs with Indya Moore on gender-fluid fashion

28 Jul 2021

2021 CMO Pencil jury

Jury to select winner of CMO Pencil Award

15 Jul 2021

Global Diversity, Equity and Inclusion Census extended

Global Diversity, Equity and Inclusion Census extended

2 Jul 2021

#CreativeWeek2021: Games in physical reality

Emily Stander 21 Jun 2021

The power of inclusive portrayal in advertising

Emily Stander 28 May 2021

Let's do Biz