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Coca-Cola's iconic Holiday Magic advert created by AI leaves fans feeling sick

(image supplied)

Warc and TikTok's connect media report tells brands to focus on relevance

20 Nov 2024

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

More news

Boosting brand purpose by solving value-action gaps in Africa

Adeola Tejumola, Kantar 25 Mar 2021

New collective of thought leaders create pan-African agency

New collective of thought leaders create pan-African agency

16 Mar 2021

Praekelt joins Frontify in the new age of branding

Praekelt joins Frontify in the new age of branding

Helm 3 Mar 2021

Create is the most awarded advertising agency in Mozambique

Create is the most awarded advertising agency in Mozambique

Dentsu 26 Feb 2021

Winning the future

Winning the future

Dentsu 23 Feb 2021

The past, the present and the yet-to-come

The past, the present and the yet-to-come

Dentsu 18 Feb 2021

Servicing a divided market

Servicing a divided market

Dentsu 15 Feb 2021

Gen Z: The generation that is crafting a better Africa

Gen Z: The generation that is crafting a better Africa

Ndeye Diagne, Kantar 5 Nov 2020

From East to West: What the new Covid-19 consumer behaviour across Kenya and Nigeria means for brands on the continent

From East to West: What the new Covid-19 consumer behaviour across Kenya and Nigeria means for brands on the continent

Ndeye Diagne, Kantar 28 Oct 2020

Google Ads is top choice for app marketers in Africa

15 Oct 2020

Top brands in Africa could lose up to $60bn due to pandemic

Top brands in Africa could lose up to $60bn due to pandemic

15 Oct 2020

Effie Worldwide launches series of marketing effectiveness virtual workshops

13 Oct 2020

#2020AfricaBrandSummit: Winners announced!

#2020AfricaBrandSummit: Winners announced!

8 Oct 2020

#AfricaBrandSummit: Solly Moeng shares his passion and vision for Africa

Juanita Pienaar 18 Sep 2020

New report shows brand leaders face big challenges aligning marketing and comms teams

17 Sep 2020

Brave Group welcomes Ismail Jooma as the group's new chief strategy officer

Brave Group welcomes Ismail Jooma as the group's new chief strategy officer

Brave Group 9 Sep 2020

Image by from .

Influencer compensation: How money moves within the Nigerian influencer industry

Gbenga Sogbaike 4 Sep 2020

One Show announces Microsoft's Kathleen Hall as 2020 CMO Pencil winner

One Show announces Microsoft's Kathleen Hall as 2020 CMO Pencil winner

21 Aug 2020

Ads are like shoes

Isaac Kwame Adom 18 Aug 2020

Top marketers to select The One Show 2020 CMO Pencil winner

Top marketers to select The One Show 2020 CMO Pencil winner

12 Aug 2020

Multi award-winning agency, Isobar Nigeria, walks away with another 8 awards at the recent Pitcher Awards

Multi award-winning agency, Isobar Nigeria, walks away with another 8 awards at the recent Pitcher Awards

Dentsu 31 Jul 2020

Warc releases the 2020 Effective Social Strategy Report

Warc releases the 2020 Effective Social Strategy Report

21 Jul 2020

Antibacterial activewear? The claim is just as absurd as it sounds

Antibacterial activewear? The claim is just as absurd as it sounds

Catherine Burke 20 Jul 2020

The 50-year evolution of the Game brand

26 Jun 2020

Image supplied.

New Brand Love Story 2020 report reveals the world's most loved brands

19 Jun 2020

Warc Awards announces 2020 Effective Content Strategy winners

Warc Awards announces 2020 Effective Content Strategy winners

10 Jun 2020

Maggi freshens up online presence in Central and West Africa

Maggi freshens up online presence in Central and West Africa

8 Jun 2020

#LockdownLessons: Companies putting the grit in integrity

#LockdownLessons: Companies putting the grit in integrity

Bizcommunity.com 26 May 2020

Scan Display offers temporary infrastructure for Covid-19

Scan Display offers temporary infrastructure for Covid-19

Scan Display 28 Apr 2020

Covid-19 will bring about a retail apocalypse

Covid-19 will bring about a retail apocalypse

Howard Saunders 8 Apr 2020

More news

Boosting brand purpose by solving value-action gaps in Africa

Adeola Tejumola, Kantar 25 Mar 2021

New collective of thought leaders create pan-African agency

New collective of thought leaders create pan-African agency

16 Mar 2021

Praekelt joins Frontify in the new age of branding

Praekelt joins Frontify in the new age of branding

Helm 3 Mar 2021

Create is the most awarded advertising agency in Mozambique

Create is the most awarded advertising agency in Mozambique

Dentsu 26 Feb 2021

Winning the future

Winning the future

Dentsu 23 Feb 2021

The past, the present and the yet-to-come

The past, the present and the yet-to-come

Dentsu 18 Feb 2021

Servicing a divided market

Servicing a divided market

Dentsu 15 Feb 2021

Gen Z: The generation that is crafting a better Africa

Gen Z: The generation that is crafting a better Africa

Ndeye Diagne, Kantar 5 Nov 2020

From East to West: What the new Covid-19 consumer behaviour across Kenya and Nigeria means for brands on the continent

From East to West: What the new Covid-19 consumer behaviour across Kenya and Nigeria means for brands on the continent

Ndeye Diagne, Kantar 28 Oct 2020

Google Ads is top choice for app marketers in Africa

15 Oct 2020

Top brands in Africa could lose up to $60bn due to pandemic

Top brands in Africa could lose up to $60bn due to pandemic

15 Oct 2020

Effie Worldwide launches series of marketing effectiveness virtual workshops

13 Oct 2020

#2020AfricaBrandSummit: Winners announced!

#2020AfricaBrandSummit: Winners announced!

8 Oct 2020

#AfricaBrandSummit: Solly Moeng shares his passion and vision for Africa

Juanita Pienaar 18 Sep 2020

New report shows brand leaders face big challenges aligning marketing and comms teams

17 Sep 2020

Brave Group welcomes Ismail Jooma as the group's new chief strategy officer

Brave Group welcomes Ismail Jooma as the group's new chief strategy officer

Brave Group 9 Sep 2020

Image by from .

Influencer compensation: How money moves within the Nigerian influencer industry

Gbenga Sogbaike 4 Sep 2020

One Show announces Microsoft's Kathleen Hall as 2020 CMO Pencil winner

One Show announces Microsoft's Kathleen Hall as 2020 CMO Pencil winner

21 Aug 2020

Ads are like shoes

Isaac Kwame Adom 18 Aug 2020

Top marketers to select The One Show 2020 CMO Pencil winner

Top marketers to select The One Show 2020 CMO Pencil winner

12 Aug 2020

Multi award-winning agency, Isobar Nigeria, walks away with another 8 awards at the recent Pitcher Awards

Multi award-winning agency, Isobar Nigeria, walks away with another 8 awards at the recent Pitcher Awards

Dentsu 31 Jul 2020

Warc releases the 2020 Effective Social Strategy Report

Warc releases the 2020 Effective Social Strategy Report

21 Jul 2020

Antibacterial activewear? The claim is just as absurd as it sounds

Antibacterial activewear? The claim is just as absurd as it sounds

Catherine Burke 20 Jul 2020

The 50-year evolution of the Game brand

26 Jun 2020

Image supplied.

New Brand Love Story 2020 report reveals the world's most loved brands

19 Jun 2020

Warc Awards announces 2020 Effective Content Strategy winners

Warc Awards announces 2020 Effective Content Strategy winners

10 Jun 2020

Maggi freshens up online presence in Central and West Africa

Maggi freshens up online presence in Central and West Africa

8 Jun 2020

#LockdownLessons: Companies putting the grit in integrity

#LockdownLessons: Companies putting the grit in integrity

Bizcommunity.com 26 May 2020

Scan Display offers temporary infrastructure for Covid-19

Scan Display offers temporary infrastructure for Covid-19

Scan Display 28 Apr 2020

Covid-19 will bring about a retail apocalypse

Covid-19 will bring about a retail apocalypse

Howard Saunders 8 Apr 2020

Joe Stubbs, Interbrand. Image supplied.

Key learnings behind the winning work from the Warc Rankings

8 Apr 2020

Jane Wakely, Mars & Mars Pet Nutrition.

Warc Awards 2020 announces Effective Innovation shortlist

8 Apr 2020

#WhatWomenWant in 2020: Welcome to the new era of progressive marketing

#WhatWomenWant in 2020: Welcome to the new era of progressive marketing

Leigh Andrews, Kantar 12 Mar 2020

Luxury brands gather in Ghana for inaugural Africa Luxury Dialogue

Luxury brands gather in Ghana for inaugural Africa Luxury Dialogue

5 Mar 2020

Loot, AYO and Volt.Africa announce new SMME-focused online marketplace

Loot, AYO and Volt.Africa announce new SMME-focused online marketplace

4 Mar 2020

The Whopper Detour campaign. Image supplied.

Warc Rankings Creative 100 announced

3 Mar 2020

'Bee-washing' hurts bees and misleads consumers

'Bee-washing' hurts bees and misleads consumers

Lila Westreich 24 Feb 2020

Burger King’s Fernando Machado

#CannesLions2020: First speakers and sessions announced

20 Feb 2020

De Villiers and daughter, Hayley.

#BehindtheSelfie with... Doug De Villiers, leader of Deloitte Africa's advertising portfolio

Leigh Andrews 19 Feb 2020

New research: Face-to-face meetings most effective for business success

10 Feb 2020

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