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Coca-Cola's iconic Holiday Magic advert created by AI leaves fans feeling sick

(image supplied)

Warc and TikTok's connect media report tells brands to focus on relevance

2 days

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

More news

Image source: Gallo/Getty.

Ghana hopes to benefit from hosting Africa's free trade area secretariat

Adu Owusu Sarkodie 1 Aug 2019

Image source: Gallo/Getty.

African online payments sector boosted by major deal

31 Jul 2019

Xolisa Dyeshana at the One Club for Creativity boot camps in SA. All images provided. © Kontent Park.

#CSIMonth: How creative boot camps add a fresh dynamic to the SA advertising landscape

Leigh Andrews 30 Jul 2019

Image credit: Franki Chamaki on Unsplash.

There is no such thing as market saturation

Bogosi Motshegwa 30 Jul 2019

Image credit: Aaron Sebastian on Unsplash.

Is it premium versus programmatic or premium and programmatic?

Mark Botha 29 Jul 2019

Yash Deb, managing director and chief creative officer at Isobar, Kenya and this year's Loeries integrated campaign, film & radio, and radio craft juror.

#Loeries2019: "Strength of a creative campaign lies in how rapidly others can build on it" - Yash Deb

Leigh Andrews 26 Jul 2019

Damon Stapleton, now regional chief creative officer for DDB Australia and New Zealand.

Damon Stapleton on stepping up in new position, selecting creatives of the future

Leigh Andrews 25 Jul 2019

3 steps towards 'glass boxing' your company with a Biz Press Office

3 steps towards 'glass boxing' your company with a Biz Press Office

Bizcommunity.com 23 Jul 2019

Lanre Adisa, CEO/CCO of Noah's Ark Communications, Nigeria, and Loeries 2019 Live, PR and OOH juror.

#Loeries2019: "No place for one-size-fits-all in truly relatable regional storytelling" - Lanre Adisa

Leigh Andrews 19 Jul 2019

Image credit: Franck V. on Unsplash

Key questions to consider before investing in AI for marketing

Jérôme Divecha 17 Jul 2019

Afreximbank President Prof. Benedict Oramah, AU Trade Commissioner Amb. Albert Muchanga, and Rwanda Trade Minister Soraya Hakuziyaremye addressing guests at the launch of IATF2020 in Niamey.

Africa trade fair expected to generate record investment

16 Jul 2019

Roan Mackintosh, commercial director at DQ&A

The road to marketing redemption is paved in data

Roan Mackintosh 16 Jul 2019

Digital Impact Awards' nominees for 2019 announced.

Nominees announced for Digital Impact Awards in Africa

15 Jul 2019

Image credit: Thought Catalog on Unsplash

Social media has made brands less relevant, not more

Estelle Nagel 15 Jul 2019

Ad Tech Masterclass in Nigeria.

Creating a brand safe environment for advertisers in Africa

Louise Marsland 11 Jul 2019

#AfricaLeads: Africa poised for substantial growth

Louise Marsland 10 Jul 2019

Ipeleng Mkhari, CEO and founder of Motseng Investment Holdings, speaking at the RICS Summit Africa 2019.

AfCFTA creates optimism on the continent

9 Jul 2019

Image source: Gallo/Getty.

Partnerships to facilitate implementation of AfCFTA

5 Jul 2019

Nedal Ahmed, senior copywriter at 72andSunny, Amsterdam and this year's Loeries Film and Radio jury president.

#Loeries2019: "Celebrate creativity that touches on everyday culture" - Nedal Ahmed

Leigh Andrews 5 Jul 2019

Image source: Gallo/Getty.

Leveraging digital technology to boost Nigeria's MSMEs

4 Jul 2019

Tijjani Muhammad-Bande, Nigeria’s Permanent Representative to the United Nations.

Africa helping to shape the world

Kingsley Ighobor 3 Jul 2019

Get into Africa to seize opportunity

Get into Africa to seize opportunity

James Hedley 2 Jul 2019

Content is king but is it relevant to your audience?

Content is king but is it relevant to your audience?

Minnie-lee Tagwirei 1 Jul 2019

Dangote launches new campaign on CNN

Dangote launches new campaign on CNN

28 Jun 2019

Ralf Heuel, CCO and partner at Grabarz & Partner, Hamburg and the Loeries 2019 OOH, Live Communications, and PR & Media Communications jury president.

#Loeries2019: "Relevance, resonance and emotions - the hardest brand currency to master" - Ralf Heuel

Leigh Andrews 28 Jun 2019

Digital agency no longer a luxury but a necessity

Digital agency no longer a luxury but a necessity

La-Tasha Pucoe 28 Jun 2019

New report reveals customers want security, service and localised experiences

New report reveals customers want security, service and localised experiences

25 Jun 2019

Dr Corrin Varady, CEO of IDEA Digital Education.

How South African businesses are making it in Africa

18 Jun 2019

Digital Impact Awards Africa.

Digital Impact Awards Africa entries open

18 Jun 2019

Image source: Gallo/Getty.

Steps to regional integration for Africa's prosperity

17 Jun 2019

More news

Image source: Gallo/Getty.

Ghana hopes to benefit from hosting Africa's free trade area secretariat

Adu Owusu Sarkodie 1 Aug 2019

Image source: Gallo/Getty.

African online payments sector boosted by major deal

31 Jul 2019

Xolisa Dyeshana at the One Club for Creativity boot camps in SA. All images provided. © Kontent Park.

#CSIMonth: How creative boot camps add a fresh dynamic to the SA advertising landscape

Leigh Andrews 30 Jul 2019

Image credit: Franki Chamaki on Unsplash.

There is no such thing as market saturation

Bogosi Motshegwa 30 Jul 2019

Image credit: Aaron Sebastian on Unsplash.

Is it premium versus programmatic or premium and programmatic?

Mark Botha 29 Jul 2019

Yash Deb, managing director and chief creative officer at Isobar, Kenya and this year's Loeries integrated campaign, film & radio, and radio craft juror.

#Loeries2019: "Strength of a creative campaign lies in how rapidly others can build on it" - Yash Deb

Leigh Andrews 26 Jul 2019

Damon Stapleton, now regional chief creative officer for DDB Australia and New Zealand.

Damon Stapleton on stepping up in new position, selecting creatives of the future

Leigh Andrews 25 Jul 2019

3 steps towards 'glass boxing' your company with a Biz Press Office

3 steps towards 'glass boxing' your company with a Biz Press Office

Bizcommunity.com 23 Jul 2019

Lanre Adisa, CEO/CCO of Noah's Ark Communications, Nigeria, and Loeries 2019 Live, PR and OOH juror.

#Loeries2019: "No place for one-size-fits-all in truly relatable regional storytelling" - Lanre Adisa

Leigh Andrews 19 Jul 2019

Image credit: Franck V. on Unsplash

Key questions to consider before investing in AI for marketing

Jérôme Divecha 17 Jul 2019

Afreximbank President Prof. Benedict Oramah, AU Trade Commissioner Amb. Albert Muchanga, and Rwanda Trade Minister Soraya Hakuziyaremye addressing guests at the launch of IATF2020 in Niamey.

Africa trade fair expected to generate record investment

16 Jul 2019

Roan Mackintosh, commercial director at DQ&A

The road to marketing redemption is paved in data

Roan Mackintosh 16 Jul 2019

Digital Impact Awards' nominees for 2019 announced.

Nominees announced for Digital Impact Awards in Africa

15 Jul 2019

Image credit: Thought Catalog on Unsplash

Social media has made brands less relevant, not more

Estelle Nagel 15 Jul 2019

Ad Tech Masterclass in Nigeria.

Creating a brand safe environment for advertisers in Africa

Louise Marsland 11 Jul 2019

#AfricaLeads: Africa poised for substantial growth

Louise Marsland 10 Jul 2019

Ipeleng Mkhari, CEO and founder of Motseng Investment Holdings, speaking at the RICS Summit Africa 2019.

AfCFTA creates optimism on the continent

9 Jul 2019

Image source: Gallo/Getty.

Partnerships to facilitate implementation of AfCFTA

5 Jul 2019

Nedal Ahmed, senior copywriter at 72andSunny, Amsterdam and this year's Loeries Film and Radio jury president.

#Loeries2019: "Celebrate creativity that touches on everyday culture" - Nedal Ahmed

Leigh Andrews 5 Jul 2019

Image source: Gallo/Getty.

Leveraging digital technology to boost Nigeria's MSMEs

4 Jul 2019

Tijjani Muhammad-Bande, Nigeria’s Permanent Representative to the United Nations.

Africa helping to shape the world

Kingsley Ighobor 3 Jul 2019

Get into Africa to seize opportunity

Get into Africa to seize opportunity

James Hedley 2 Jul 2019

Content is king but is it relevant to your audience?

Content is king but is it relevant to your audience?

Minnie-lee Tagwirei 1 Jul 2019

Dangote launches new campaign on CNN

Dangote launches new campaign on CNN

28 Jun 2019

Ralf Heuel, CCO and partner at Grabarz & Partner, Hamburg and the Loeries 2019 OOH, Live Communications, and PR & Media Communications jury president.

#Loeries2019: "Relevance, resonance and emotions - the hardest brand currency to master" - Ralf Heuel

Leigh Andrews 28 Jun 2019

Digital agency no longer a luxury but a necessity

Digital agency no longer a luxury but a necessity

La-Tasha Pucoe 28 Jun 2019

New report reveals customers want security, service and localised experiences

New report reveals customers want security, service and localised experiences

25 Jun 2019

Dr Corrin Varady, CEO of IDEA Digital Education.

How South African businesses are making it in Africa

18 Jun 2019

Digital Impact Awards Africa.

Digital Impact Awards Africa entries open

18 Jun 2019

Image source: Gallo/Getty.

Steps to regional integration for Africa's prosperity

17 Jun 2019

African Development Bank President Akinwumi Adesina.

'To integrate Africa, bring down the walls'

17 Jun 2019

Dee Chetty, Accenture Interactive Lead for Africa.

The future of customer personalisation lies with AI

Dee Chetty 14 Jun 2019

#AfricaLeads: African mobile marketing agency JustPalm ranked 4 at EMEA

#AfricaLeads: African mobile marketing agency JustPalm ranked 4 at EMEA

Louise Marsland 13 Jun 2019

Image source: Gallo/Getty.

AMA and African Leadership partner up to promote London Africa Summit

12 Jun 2019

Central Africa could be continent's rising star, thanks to AfCFTA

Central Africa could be continent's rising star, thanks to AfCFTA

12 Jun 2019

Image source: Gallo/Getty.

Brexit and Africa: How Africa can benefit

Andrew Skipper 11 Jun 2019

Africa's changemakers are blazing a trail for the rest of the world

Africa's changemakers are blazing a trail for the rest of the world

Nunu Ntshingila 10 Jun 2019

Image source: Gallo/Getty.

More work lies ahead to make Africa's new free trade area succeed

By Frank Mattheis and Ueli Staeger 7 Jun 2019

Image source: Gallo/Getty.

Africa needs more advertising investment

Federico de Nardis 6 Jun 2019

The APO-Getty strategic partnership was acknowledged with a photo of Lee Martin, Senior Vice President, Global Strategic Development at Getty Images, and Lionel Reina, CEO of APO Group, displayed on the NASDAQ Tower in New York's Time Square. The NASDAQ Tower is considered the most visible LED video display in Times Square and is one of the most valuable advertising spaces in the world.

APO partners with Getty Images to raise profile of Africa's story

4 Jun 2019

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