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Coca-Cola's iconic Holiday Magic advert created by AI leaves fans feeling sick

(image supplied)

Warc and TikTok's connect media report tells brands to focus on relevance

3 days

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

More news

How to industrialise Africa in a socially inclusive, environmentally sustainable manner

How to industrialise Africa in a socially inclusive, environmentally sustainable manner

24 Oct 2017

Paul Fokam and Gervais Djondo at AfroChampions Club launch.

Africa's CEOs promote growth and development on the continent

23 Oct 2017

Understanding the brands of the future in Africa

Understanding the brands of the future in Africa

23 Oct 2017

Africa Week supports continent's advancements

Africa Week supports continent's advancements

17 Oct 2017

Morris and Mtongana.

#BODCT: Redesigning the world one business at a time, to surprise and delight customers

Leigh Andrews 16 Oct 2017

Warren Moss, CEO at Demographica and Tom Stein, chairman and chief client officer at Stein IAS.

Demographica-Stein IAS partnership ushers in new growth in African B2B market

Juanita Pienaar 13 Oct 2017

Simelane and Cooper.

#BODCT: Surprise! THIS is today's African consumer

Leigh Andrews 11 Oct 2017

Beware - location-based advertising is already in Kenya

Beware - location-based advertising is already in Kenya

Christopher Madison, Dentsu 3 Oct 2017

Multinationals seek local presence in Africa

Multinationals seek local presence in Africa

27 Sep 2017

#InnovationMonth: How to really save money on production costs

Leigh Andrews 22 Sep 2017

Lake Turkana Wind Power Project, Kenya.

Partnerships provide a lifeline for cash-strapped countries

Kingsley Ighobor 20 Sep 2017

Bruno Witvoet, Unilever Africa president and Mechell Chetty, Unilever vice president for HR, Africa, at the opening of Unilever’s new Africa hub.

Unilever's brand plan to grow business across Africa

19 Sep 2017

Partnerships giving Africa a new look

Partnerships giving Africa a new look

19 Sep 2017

Purpose must come before profit... and before anything else too

Purpose must come before profit... and before anything else too

Mike Freedman 19 Sep 2017

Henri Konan Bédié bridge, Abidjan, Ivory Coast. Credit: ppp.gouv.ci.

Partnerships at work in Africa

18 Sep 2017

New economic giants rising in Africa

15 Sep 2017

On a scale of Coca-Cola to Pepsi: How to make your brand pop on social media

Babalwa Nyembezi 13 Sep 2017

Rewards for multinationals investing in Africa

Rewards for multinationals investing in Africa

Stefano Niavas 11 Sep 2017

#AfricaAchiever: Vuma Reputation creates Africa division to drive expansion

#AfricaAchiever: Vuma Reputation creates Africa division to drive expansion

Louise Marsland 11 Sep 2017

Why do some brands still shy away from giving consumers experiences?

Khangelani Dziba 8 Sep 2017

Intra-African trade critical for economic growth

Intra-African trade critical for economic growth

Deepa Vallabh 8 Sep 2017

An integrated Africa: A boon to the private sector

An integrated Africa: A boon to the private sector

Ihuoma Atanga 6 Sep 2017

Luca Bertolli ©

#Pamro2017: Why most quantitative research is inefficient and wasteful

Juanita Pienaar 6 Sep 2017

Business opportunity in Africa is booming

Business opportunity in Africa is booming

Peter Vieira 5 Sep 2017

Capitalising on Twitter trends to amplify your brand

Amahle Madlala 5 Sep 2017

Statement on Kenya's presidential election decision

Statement on Kenya's presidential election decision

4 Sep 2017

#MediaAlert! Windhoek Beer and Jupiter part ways

#MediaAlert! Windhoek Beer and Jupiter part ways

31 Aug 2017

#Pamro2017: How the affluent engage with international media brands

Juanita Pienaar 30 Aug 2017

#Pamro2017: The reason African Lions is a critical research study for Africa

#Pamro2017: The reason African Lions is a critical research study for Africa

Louise Marsland 29 Aug 2017

#Pamro2017: Data is becoming the oil of consumer marketing

Juanita Pienaar 29 Aug 2017

More news

Paul Fokam and Gervais Djondo at AfroChampions Club launch.

Africa's CEOs promote growth and development on the continent

23 Oct 2017

Understanding the brands of the future in Africa

Understanding the brands of the future in Africa

23 Oct 2017

Africa Week supports continent's advancements

Africa Week supports continent's advancements

17 Oct 2017

Morris and Mtongana.

#BODCT: Redesigning the world one business at a time, to surprise and delight customers

Leigh Andrews 16 Oct 2017

Warren Moss, CEO at Demographica and Tom Stein, chairman and chief client officer at Stein IAS.

Demographica-Stein IAS partnership ushers in new growth in African B2B market

Juanita Pienaar 13 Oct 2017

Simelane and Cooper.

#BODCT: Surprise! THIS is today's African consumer

Leigh Andrews 11 Oct 2017

Beware - location-based advertising is already in Kenya

Beware - location-based advertising is already in Kenya

Christopher Madison, Dentsu 3 Oct 2017

Multinationals seek local presence in Africa

Multinationals seek local presence in Africa

27 Sep 2017

#InnovationMonth: How to really save money on production costs

Leigh Andrews 22 Sep 2017

Lake Turkana Wind Power Project, Kenya.

Partnerships provide a lifeline for cash-strapped countries

Kingsley Ighobor 20 Sep 2017

Bruno Witvoet, Unilever Africa president and Mechell Chetty, Unilever vice president for HR, Africa, at the opening of Unilever’s new Africa hub.

Unilever's brand plan to grow business across Africa

19 Sep 2017

Partnerships giving Africa a new look

Partnerships giving Africa a new look

19 Sep 2017

Purpose must come before profit... and before anything else too

Purpose must come before profit... and before anything else too

Mike Freedman 19 Sep 2017

Henri Konan Bédié bridge, Abidjan, Ivory Coast. Credit: ppp.gouv.ci.

Partnerships at work in Africa

18 Sep 2017

New economic giants rising in Africa

15 Sep 2017

On a scale of Coca-Cola to Pepsi: How to make your brand pop on social media

Babalwa Nyembezi 13 Sep 2017

Rewards for multinationals investing in Africa

Rewards for multinationals investing in Africa

Stefano Niavas 11 Sep 2017

#AfricaAchiever: Vuma Reputation creates Africa division to drive expansion

#AfricaAchiever: Vuma Reputation creates Africa division to drive expansion

Louise Marsland 11 Sep 2017

Why do some brands still shy away from giving consumers experiences?

Khangelani Dziba 8 Sep 2017

Intra-African trade critical for economic growth

Intra-African trade critical for economic growth

Deepa Vallabh 8 Sep 2017

An integrated Africa: A boon to the private sector

An integrated Africa: A boon to the private sector

Ihuoma Atanga 6 Sep 2017

Luca Bertolli ©

#Pamro2017: Why most quantitative research is inefficient and wasteful

Juanita Pienaar 6 Sep 2017

Business opportunity in Africa is booming

Business opportunity in Africa is booming

Peter Vieira 5 Sep 2017

Capitalising on Twitter trends to amplify your brand

Amahle Madlala 5 Sep 2017

Statement on Kenya's presidential election decision

Statement on Kenya's presidential election decision

4 Sep 2017

#MediaAlert! Windhoek Beer and Jupiter part ways

#MediaAlert! Windhoek Beer and Jupiter part ways

31 Aug 2017

#Pamro2017: How the affluent engage with international media brands

Juanita Pienaar 30 Aug 2017

#Pamro2017: The reason African Lions is a critical research study for Africa

#Pamro2017: The reason African Lions is a critical research study for Africa

Louise Marsland 29 Aug 2017

#Pamro2017: Data is becoming the oil of consumer marketing

Juanita Pienaar 29 Aug 2017

Infrastructure investment is critical for Africa's growth and development

Infrastructure investment is critical for Africa's growth and development

28 Aug 2017

Africa on the road to industrial progress

Africa on the road to industrial progress

24 Aug 2017

Lagos, Nigeria.

Irvine Partners opens up shop in Lagos

22 Aug 2017

Pum Lefebure
Photo by Gallo Images/Alistair Nicoll

#Loeries2017: Design Army's Pum Lefebure on how to master the art of seduction

Jessica Tennant 19 Aug 2017

Artificial intelligence is cool, market intelligence is cooler

Artificial intelligence is cool, market intelligence is cooler

Mike Saunders 16 Aug 2017

AGOA needs to promote industrialisation in Africa

AGOA needs to promote industrialisation in Africa

15 Aug 2017

Boost your brand through rapid response

14 Aug 2017

What is the purpose of a brand in the digital age?

Adam Howatson 11 Aug 2017

Digital transformation must be driven from the top to ensure success

Digital transformation must be driven from the top to ensure success

Richard Mullins 10 Aug 2017

Trump administration's first African Growth and Opportunity Act forum

Trump administration's first African Growth and Opportunity Act forum

Worku Gachou 8 Aug 2017

Get more with influencers by adopting these five easy tactics

Get more with influencers by adopting these five easy tactics

Cara Shepherd 8 Aug 2017

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