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Warc research shows that globally, newsbrand ad spend is forecast to fall to $32.3bn this year, a 33.1% decrease from 2019, as hard news stories – from trade wars to armed conflicts – draw audiences but not ad dollars. (Image supplied)

Warc: News media struggles as brands favour softer content

Source: © 123rf Mark Baldwin, CEO of , a web design and digital marketing agency, weighs in on the biggest social media platform rebrands of all time

Social media rebrands: The failure - X, the insipid - Meta and the success - InstagramMark Baldwin

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Charles Murito, country manager of Google Kenya |

Google Kenya's Charles Murito on digital advertising and the age of assistance

Jessica Tennant 7 Feb 2018

Image credit: Pixabay via .

YouTube labels state-sponsored news as rules tighten

5 Feb 2018

Winners of the Digital Media Awards in Johannesburg, South Africa.

Winners announced for Wan-Ifra's African Digital Media Awards

13 Dec 2017

Monetising online radio: Stop, collaborate and digitally listen

Monetising online radio: Stop, collaborate and digitally listen

Chris Jordan 26 Oct 2017

Unpacking the future for technology, media and telecoms in Africa

Unpacking the future for technology, media and telecoms in Africa

12 Oct 2017

It's time to start thinking about our digital carbon footprint

It's time to start thinking about our digital carbon footprint

Pietari Kaapa 18 Aug 2017

Mozilla and fact-checker engine join fight on fake news

Mozilla and fact-checker engine join fight on fake news

11 Aug 2017

Digital marketing and dark social traffic

Digital marketing and dark social traffic

Charlie Stewart 28 Jul 2017

Tiso Blackstar Group's headquarters at Hill on Empire in Parktown. Photo:

Times Media has a new name

12 Jun 2017

Image by 123RF

Open-publishing platform launches in East Africa

8 Nov 2016

Samuel Majani

Ringier partners with Kenyan entertainment brand Ghafla

19 Oct 2016

IrokoX editing teams

African multi-platform content network launched

12 Sep 2016

Why YouTubers should consider collaborating with influencer marketing platforms

Why YouTubers should consider collaborating with influencer marketing platforms

Chiara Di Rago 19 Jul 2016

Nicole Biondi

Six lessons in storytelling

Nicole Biondi 28 Jun 2016

BBC World Service selects Lagos innovations for pilots

BBC World Service selects Lagos innovations for pilots

Tom Jackson 20 May 2016

BBC launches a Kenyan-designed online news tool

BBC launches a Kenyan-designed online news tool

Baraka Jefwa 16 Feb 2016

#AfricaCom2015: YouTube takes Africa offline

#AfricaCom2015: YouTube takes Africa offline

Leigh Andrews 20 Nov 2015

BBC Pop Up heads to Kenya in July

BBC Pop Up heads to Kenya in July

30 Jun 2015

Image via

'Most Kenyans' in internet job hunt

Francis Oduor 20 May 2015

Chris Roper's 'night, Knight' announcement gets social media buzz

Chris Roper's 'night, Knight' announcement gets social media buzz

7 May 2015

Silvia Njoki scoops Blogger of the Year 2015 at Bake Awards

Silvia Njoki scoops Blogger of the Year 2015 at Bake Awards

Lilian Mutegi 5 May 2015

Calling Africa's journalists...

Calling Africa's journalists...

17 Apr 2015

Revealed: How BBC.com's doing African digital news justice

Revealed: How BBC.com's doing African digital news justice

Leigh Andrews 30 Jan 2015

#MyDressMyChoice, #NudityIsNotMyChoice goes viral in Kenya

#MyDressMyChoice, #NudityIsNotMyChoice goes viral in Kenya

Ilse van den Berg 19 Nov 2014

Social networks 'in denial' on extremist use: senior UK spy

Social networks 'in denial' on extremist use: senior UK spy

5 Nov 2014

Twenty airlines offer Euronews to their passengers

Twenty airlines offer Euronews to their passengers

6 Aug 2014

Ethiopia's Communications Minister Redwan Hussein maintains the detention of Zone9 members is legal and is not an attempt to silence the government's critics. Image:

Ethiopian lawyer trying to get bloggers freed

18 Jul 2014

Social media is an important tool for terrorist organisation says Gabriel Weimann of Haifa University. Image:

Social media is a key for terror groups

15 May 2014

Bloomberg's Africa media plan raises questions

Bloomberg's Africa media plan raises questions

Anton Harber 7 Feb 2014

Rebellion in the Dotcom Kingdom

Rebellion in the Dotcom Kingdom

Naseem Javed 6 Feb 2014