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Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

More news

#Pamro2017: How the affluent engage with international media brands

Juanita Pienaar 30 Aug 2017

Wavebreak Media Ltd. © –

#Pamro2017: Rethinking TV audience measurement in Africa

Leigh Andrews 30 Aug 2017

#Pamro2017: The reason African Lions is a critical research study for Africa

#Pamro2017: The reason African Lions is a critical research study for Africa

Louise Marsland 29 Aug 2017

#Pamro2017: The challenges in changing media consumption habits

Louise Marsland 28 Aug 2017

Children gathered in Niger. Credit: BBC.

How will Africa cope with its rising population challenges?

16 Aug 2017

Boost your brand through rapid response

14 Aug 2017

Jochai Ben-Avie, senior global policy manager at Mozilla.

Barriers to internet access in Africa revealed

2 Aug 2017

Three African markets worst affected by spam calls

Three African markets worst affected by spam calls

2 Aug 2017

Analytics is critical, but data is being left out

Analytics is critical, but data is being left out

Danny Drew 27 Jul 2017

How brands can fight the negative impact of fake news

How brands can fight the negative impact of fake news

Oresti Patricios 25 Jul 2017

Data/ © rawpixel via

African data is not “user-friendly”

24 Jul 2017

Sub-Saharan middle class: R1.3tn per month and growing

Sub-Saharan middle class: R1.3tn per month and growing

Ipsos 22 May 2017

Centres of excellence transform Africa

Centres of excellence transform Africa

7 Apr 2017

Ugandan youth researcher Sarah Bafumda (right) shares information from the research with Hamidah Nyanzi, a respondent in the study.

Research calls for new approach to youth strategies in Africa

23 Feb 2017

Consumer insights agency raises seed capital

Consumer insights agency raises seed capital

16 Feb 2017

ECA Monthly stats report

ECA launches monthly Africa economic and social data

6 Sep 2016

Research funding for African scientists for climate change solutions

5 Sep 2016

Professor Ernest Aryeetey

Trans-continental university research strengthened

1 Aug 2016

Dr Ameenah Gurib-Fakim, President of Mauritius and vice chairperson and trustee of Planet Earth Institute and Dr Alvaro Sobrhinho, chairman of the Planet Earth Institute (Source: Planet Earth Institute).

Investment in African researchers

27 Jul 2016

GeoPoll appoints head of Africa sales team

GeoPoll appoints head of Africa sales team

7 Jul 2016

Infrastructure development opportunities in Kenya

29 Jun 2016

Harmonising media research across Africa

Harmonising media research across Africa

Oresti Patricios 27 Jun 2016

Youth employment trends in East Africa

21 Jun 2016

Unlocking telecoms investment in Africa

20 Jun 2016

Independent TV audience measurement for Africa

Independent TV audience measurement for Africa

Louise Marsland 9 Jun 2016

First Pan-African OOH measurement product

First Pan-African OOH measurement product

2 Jun 2016

Audience measurement extended into Africa

30 May 2016

Why it's time African researchers stopped working in silos

Thomas Kariuki 26 May 2016

Scoring in online publishing in Africa

Scoring in online publishing in Africa

23 May 2016

BrandsEye launches 360 media monitoring solution

BrandsEye launches 360 media monitoring solution

22 May 2016

More news

#Pamro2017: How the affluent engage with international media brands

Juanita Pienaar 30 Aug 2017

Wavebreak Media Ltd. © –

#Pamro2017: Rethinking TV audience measurement in Africa

Leigh Andrews 30 Aug 2017

#Pamro2017: The reason African Lions is a critical research study for Africa

#Pamro2017: The reason African Lions is a critical research study for Africa

Louise Marsland 29 Aug 2017

#Pamro2017: The challenges in changing media consumption habits

Louise Marsland 28 Aug 2017

Children gathered in Niger. Credit: BBC.

How will Africa cope with its rising population challenges?

16 Aug 2017

Boost your brand through rapid response

14 Aug 2017

Jochai Ben-Avie, senior global policy manager at Mozilla.

Barriers to internet access in Africa revealed

2 Aug 2017

Three African markets worst affected by spam calls

Three African markets worst affected by spam calls

2 Aug 2017

Analytics is critical, but data is being left out

Analytics is critical, but data is being left out

Danny Drew 27 Jul 2017

How brands can fight the negative impact of fake news

How brands can fight the negative impact of fake news

Oresti Patricios 25 Jul 2017

Data/ © rawpixel via

African data is not “user-friendly”

24 Jul 2017

Sub-Saharan middle class: R1.3tn per month and growing

Sub-Saharan middle class: R1.3tn per month and growing

Ipsos 22 May 2017

Centres of excellence transform Africa

Centres of excellence transform Africa

7 Apr 2017

Ugandan youth researcher Sarah Bafumda (right) shares information from the research with Hamidah Nyanzi, a respondent in the study.

Research calls for new approach to youth strategies in Africa

23 Feb 2017

Consumer insights agency raises seed capital

Consumer insights agency raises seed capital

16 Feb 2017

ECA Monthly stats report

ECA launches monthly Africa economic and social data

6 Sep 2016

Research funding for African scientists for climate change solutions

5 Sep 2016

Professor Ernest Aryeetey

Trans-continental university research strengthened

1 Aug 2016

Dr Ameenah Gurib-Fakim, President of Mauritius and vice chairperson and trustee of Planet Earth Institute and Dr Alvaro Sobrhinho, chairman of the Planet Earth Institute (Source: Planet Earth Institute).

Investment in African researchers

27 Jul 2016

GeoPoll appoints head of Africa sales team

GeoPoll appoints head of Africa sales team

7 Jul 2016

Infrastructure development opportunities in Kenya

29 Jun 2016

Harmonising media research across Africa

Harmonising media research across Africa

Oresti Patricios 27 Jun 2016

Youth employment trends in East Africa

21 Jun 2016

Unlocking telecoms investment in Africa

20 Jun 2016

Independent TV audience measurement for Africa

Independent TV audience measurement for Africa

Louise Marsland 9 Jun 2016

First Pan-African OOH measurement product

First Pan-African OOH measurement product

2 Jun 2016

Audience measurement extended into Africa

30 May 2016

Why it's time African researchers stopped working in silos

Thomas Kariuki 26 May 2016

Scoring in online publishing in Africa

Scoring in online publishing in Africa

23 May 2016

BrandsEye launches 360 media monitoring solution

BrandsEye launches 360 media monitoring solution

22 May 2016

Multi-million grant for research training for African scientists

Multi-million grant for research training for African scientists

28 Apr 2016

Data safari: Mapping emerging Africa's analytics

Data safari: Mapping emerging Africa's analytics

28 Dec 2015

Ericsson report on changing media preferences in Kenya

Ericsson report on changing media preferences in Kenya

17 Dec 2015

Image via Pixabay

Gambling in Africa

Danette Breitenbach 2 Dec 2015

Mobile broadband market share by operator (%), 2014

PwC launches 'Entertainment and media outlook: 2015 - 2019'

18 Sep 2015

The mobile revolution in Africa

The mobile revolution in Africa

17 Apr 2015

The eight criteria that distinguish B2B markets from B2C markets

The eight criteria that distinguish B2B markets from B2C markets

Priority Metrics Group, via Ashlan Bonnell 28 Mar 2015

Mobile users prefer privacy to apps

Mobile users prefer privacy to apps

5 Feb 2015

[MRMW] Making face-to-face research mobile to better tackle African HIV research

[MRMW] Making face-to-face research mobile to better tackle African HIV research

Leigh Andrews 13 Nov 2014

Mobile internet in Africa brings fundamental change

Mobile internet in Africa brings fundamental change

24 Oct 2014

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