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Source: © 123rf While Global advertising spend is now on course to grow 6.7% this year to $1.15trn, according to a new study from Warc, this is a downgrade of almost one percentage point (pp) from the marketing effectiveness experts’ November forecast

Warc study shows growth this year but still downgrade of almost one percentage point

Source: © 123rf The CMO Council’s inaugural Marketing Vitality Index forecasts waves of vitality, volatility and velocity in 2025

The CMO Council Marketing Vitality Index points to a defining, milestone year ahead

19 Feb 2025

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Warc: “Podcasts are having a moment" - but popularity not translating into ad revenue

17 Feb 2025

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Centres of excellence transform Africa

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Ugandan youth researcher Sarah Bafumda (right) shares information from the research with Hamidah Nyanzi, a respondent in the study.

Research calls for new approach to youth strategies in Africa

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Consumer insights agency raises seed capital

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AIMS students

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Professor Ernest Aryeetey

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Dr Ameenah Gurib-Fakim, President of Mauritius and vice chairperson and trustee of Planet Earth Institute and Dr Alvaro Sobrhinho, chairman of the Planet Earth Institute (Source: Planet Earth Institute).

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GeoPoll appoints head of Africa sales team

GeoPoll appoints head of Africa sales team

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Infrastructure development opportunities in Kenya

29 Jun 2016

Harmonising media research across Africa

Harmonising media research across Africa

Oresti Patricios 27 Jun 2016

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Youth employment trends in East Africa

21 Jun 2016

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Unlocking telecoms investment in Africa

20 Jun 2016

Independent TV audience measurement for Africa

Independent TV audience measurement for Africa

Louise Marsland 9 Jun 2016

First Pan-African OOH measurement product

First Pan-African OOH measurement product

2 Jun 2016

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Audience measurement extended into Africa

30 May 2016

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Why it's time African researchers stopped working in silos

Thomas Kariuki 26 May 2016

Scoring in online publishing in Africa

Scoring in online publishing in Africa

23 May 2016

BrandsEye launches 360 media monitoring solution

BrandsEye launches 360 media monitoring solution

22 May 2016

Multi-million grant for research training for African scientists

Multi-million grant for research training for African scientists

28 Apr 2016

Data safari: Mapping emerging Africa's analytics

Data safari: Mapping emerging Africa's analytics

28 Dec 2015

Ericsson report on changing media preferences in Kenya

Ericsson report on changing media preferences in Kenya

17 Dec 2015

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Gambling in Africa

Danette Breitenbach 2 Dec 2015

Mobile broadband market share by operator (%), 2014

PwC launches 'Entertainment and media outlook: 2015 - 2019'

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The mobile revolution in Africa

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