Research news

Subscribe & Follow

Advertise your job vacancies

Positive portrayals of men in ads boost brand equity and salesKantar

(image supplied)

Warc and TikTok's connect media report tells brands to focus on relevance

3 days

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

More news

Fast pace of Africa's urbanisation challenge water supplies; sanitation

Fast pace of Africa's urbanisation challenge water supplies; sanitation

24 Mar 2011

March for women in the African Women's Decade

March for women in the African Women's Decade

Gwen Watkins 16 Mar 2011

Africa Portal receiving high traffic

Africa Portal receiving high traffic

14 Mar 2011

2011 PAMRO meeting, media research conference set for Senegal

2011 PAMRO meeting, media research conference set for Senegal

14 Mar 2011

Research company launches East African omnibus

Carole Kimutai 8 Mar 2011

IPS hosts roundtable to support research uptake in Africa

IPS hosts roundtable to support research uptake in Africa

8 Mar 2011

c.i.a launches research tool in Africa

23 Feb 2011

Global mobile user survey released

Global mobile user survey released

Dr KF Lai 16 Feb 2011

Unemployment, inflation worries hit consumer confidence

Unemployment, inflation worries hit consumer confidence

27 Jan 2011

What Kenyans do online - Digital Life study

What Kenyans do online - Digital Life study

Carole Kimutai 7 Dec 2010

Smartphones dominate mobile traffic worldwide

Smartphones dominate mobile traffic worldwide

3 Nov 2010

Research reveals changes in online behaviour

Carole Kimutai 3 Nov 2010

Hope for full global economic recovery in 2010 diminishes

Hope for full global economic recovery in 2010 diminishes

27 Oct 2010

Media influences Kenya's referendum poll

Carole Kimutai 4 Aug 2010

Worldwide web... it's a woman's world

Worldwide web... it's a woman's world

29 Jul 2010

Global mobile advertising industry grows by 61% in Q2

Global mobile advertising industry grows by 61% in Q2

7 Jul 2010

Strong growth in mobile advertising - BuzzCity

15 Jul 2009

Safaricom receives publicity worth millions

Carole Kimutai 9 Feb 2009

PAMRO announces early Malawi line-up

9 Jul 2007

Global research company gains Kenyan affiliate

19 Jun 2007

Survey reveals music trends rocking young urban Asian consumers

Ipsos 8 Jun 2007

Synovate launches new market potential solutions

Ipsos 5 Jun 2007

Synovate strikes global panel partnership with GMI

Synovate strikes global panel partnership with GMI

Ipsos 20 Apr 2007

Battle of the brands for emerging market hearts

Battle of the brands for emerging market hearts

Ipsos 17 Apr 2007

Survey finds neglect of small businesses by African banks

Oupa Segalwe 5 Apr 2007

TGI expands in Africa

25 Aug 2004

More news

Fast pace of Africa's urbanisation challenge water supplies; sanitation

Fast pace of Africa's urbanisation challenge water supplies; sanitation

24 Mar 2011

March for women in the African Women's Decade

March for women in the African Women's Decade

Gwen Watkins 16 Mar 2011

Africa Portal receiving high traffic

Africa Portal receiving high traffic

14 Mar 2011

2011 PAMRO meeting, media research conference set for Senegal

2011 PAMRO meeting, media research conference set for Senegal

14 Mar 2011

Research company launches East African omnibus

Carole Kimutai 8 Mar 2011

IPS hosts roundtable to support research uptake in Africa

IPS hosts roundtable to support research uptake in Africa

8 Mar 2011

c.i.a launches research tool in Africa

23 Feb 2011

Global mobile user survey released

Global mobile user survey released

Dr KF Lai 16 Feb 2011

Unemployment, inflation worries hit consumer confidence

Unemployment, inflation worries hit consumer confidence

27 Jan 2011

What Kenyans do online - Digital Life study

What Kenyans do online - Digital Life study

Carole Kimutai 7 Dec 2010

Smartphones dominate mobile traffic worldwide

Smartphones dominate mobile traffic worldwide

3 Nov 2010

Research reveals changes in online behaviour

Carole Kimutai 3 Nov 2010

Hope for full global economic recovery in 2010 diminishes

Hope for full global economic recovery in 2010 diminishes

27 Oct 2010

Media influences Kenya's referendum poll

Carole Kimutai 4 Aug 2010

Worldwide web... it's a woman's world

Worldwide web... it's a woman's world

29 Jul 2010

Global mobile advertising industry grows by 61% in Q2

Global mobile advertising industry grows by 61% in Q2

7 Jul 2010

Strong growth in mobile advertising - BuzzCity

15 Jul 2009

Safaricom receives publicity worth millions

Carole Kimutai 9 Feb 2009

PAMRO announces early Malawi line-up

9 Jul 2007

Global research company gains Kenyan affiliate

19 Jun 2007

Survey reveals music trends rocking young urban Asian consumers

Ipsos 8 Jun 2007

Synovate launches new market potential solutions

Ipsos 5 Jun 2007

Synovate strikes global panel partnership with GMI

Synovate strikes global panel partnership with GMI

Ipsos 20 Apr 2007

Battle of the brands for emerging market hearts

Battle of the brands for emerging market hearts

Ipsos 17 Apr 2007

Survey finds neglect of small businesses by African banks

Oupa Segalwe 5 Apr 2007

TGI expands in Africa

25 Aug 2004

Let's do Biz