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Warc research shows that globally, newsbrand ad spend is forecast to fall to $32.3bn this year, a 33.1% decrease from 2019, as hard news stories – from trade wars to armed conflicts – draw audiences but not ad dollars. (Image supplied)

Warc: News media struggles as brands favour softer content

Source: © 123rf Mark Baldwin, CEO of , a web design and digital marketing agency, weighs in on the biggest social media platform rebrands of all time

Social media rebrands: The failure - X, the insipid - Meta and the success - InstagramMark Baldwin

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Ad Tech Masterclass in Nigeria.

Creating a brand safe environment for advertisers in Africa

Louise Marsland 11 Jul 2019

365 Digital partners with Hivisasa

365 Digital partners with Hivisasa

365 Digital 11 Jul 2019

Ethiopians read newspapers in Addis Ababa on June 24. Following what the government refers to as a failed attempted coup, access to the internet was cut and journalists were arrested. Credit: CPJ/Reuters/Tiksa Negeri.

In era of reform, Ethiopia still reverts to old tactics to censor press

Muthoki Mumo 10 Jul 2019

Kantar announces South Africa's Top 20 Best Liked Ads for 2018

Kantar announces South Africa's Top 20 Best Liked Ads for 2018

Kantar 10 Jul 2019

Image Supplied.

CTICC to host over 100 international conferences by 2026

10 Jul 2019

Spotify's Scott Marsden, global head of media, performance and lifecycle marketing. Image supplied.

Best Use of Data jury announced for Warc Media Awards 2019

10 Jul 2019

Image source: Gallo/Getty.

Two days left to enter African Digital Media Awards 2019

10 Jul 2019

Ipeleng Mkhari, CEO and founder of Motseng Investment Holdings, speaking at the RICS Summit Africa 2019.

AfCFTA creates optimism on the continent

9 Jul 2019

Image source: Gallo/Getty.

Eutelsat invests $11 million in Broadpeak

9 Jul 2019

Spotify introduces Spotify Lite in areas with limited bandwidth, phone storage

Spotify introduces Spotify Lite in areas with limited bandwidth, phone storage

9 Jul 2019

Econet Media pay TV activities under administration

Econet Media pay TV activities under administration

8 Jul 2019

Rwanda Urusaro film festival submissions open

Rwanda Urusaro film festival submissions open

8 Jul 2019

The PR industry is the most fortunate in today's world

The PR industry is the most fortunate in today's world

Gee Motsepe 8 Jul 2019

Spotlight on the 5050 by 2020 initiative and Phumzile Mlambo-Ngcuka's insights at the Women Deliver conference.

#FairnessFirst: Are we on track for 50/50 by 2020?

Leigh Andrews 8 Jul 2019

Internet advertising set to account for more than 50% of global adspend by 2021

Internet advertising set to account for more than 50% of global adspend by 2021

8 Jul 2019

Image source: Gallo/Getty.

Partnerships to facilitate implementation of AfCFTA

5 Jul 2019

Report shows average of 800 hours spent using mobile internet this year

Report shows average of 800 hours spent using mobile internet this year

5 Jul 2019

Nedal Ahmed, senior copywriter at 72andSunny, Amsterdam and this year's Loeries Film and Radio jury president.

#Loeries2019: "Celebrate creativity that touches on everyday culture" - Nedal Ahmed

Leigh Andrews 5 Jul 2019

Image supplied.

Ad Stars reveals 2019 shortlist with a SA finalist

5 Jul 2019

Anthology documents reasons for extremism in Africa

Anthology documents reasons for extremism in Africa

5 Jul 2019

Creating community on Facebook Groups

Creating community on Facebook Groups

Colleen Barrella 5 Jul 2019

Image source: Gallo/Getty.

Leveraging digital technology to boost Nigeria's MSMEs

4 Jul 2019

Image source: Gallo/Getty.

New team for BBC Studios in Africa

4 Jul 2019

Amazon is turning 25 - here's a look back at how it changed the world

Amazon is turning 25 - here's a look back at how it changed the world

Venkatesh Shankar 4 Jul 2019

Instagram, the new marketing hub for business growth

Instagram, the new marketing hub for business growth

Refilwe Monyai 4 Jul 2019

Tijjani Muhammad-Bande, Nigeria’s Permanent Representative to the United Nations.

Africa helping to shape the world

Kingsley Ighobor 3 Jul 2019

Rafiki director Wanuri Kahiu talks intimate scenes and LGBTQ+ rights

Rafiki director Wanuri Kahiu talks intimate scenes and LGBTQ+ rights

Daniel Dercksen 3 Jul 2019

Advertising can lead the charge on climate change. Here's how

Advertising can lead the charge on climate change. Here's how

Andrew MacKenzie 3 Jul 2019

3 trends in retailtainment

3 trends in retailtainment

Eben Esterhuizen 3 Jul 2019

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Registration open for International Tourism Film Festival-Africa 2019

3 Jul 2019