Online papers cut newspaper sales
The survey also shows that Swahili newspaper circulation dropped by 100,000 copies as the enactment of the VAT Act increased the price of newspapers hence denting circulation numbers.
"Majority of people are preferring to read newspaper via online than hard-copies and the enactment of the VAT Act 2013 that led to increase in the unit price of newspapers may have attributed to the decline," said the report.
The mainstream newspapers increased prices from Sh50 to Sh60.
Continue reading the full story on allafrica.com
Source: allAfrica
AllAfrica is a voice of, by and about Africa - aggregating, producing and distributing 2000 news and information items daily from over 130 African news organisations and our own reporters to an African and global public. We operate from Cape Town, Dakar, Lagos, Monrovia, Nairobi and Washington DC.
Go to: http://allafrica.com/Related
ABC Q3 2024: A quiet quarter for newspapers 21 Nov 2024 ABC Q2 2024 Newspapers: Dailies and local newspapers buck the general continuing decline 22 Aug 2024 Report shows the decline of print newspapers over the past decade 11 Jul 2024 Newspapers: ABC Q1 2024: The slow steady downward trickle continues 23 May 2024 ABC Q4 2023: Newspapers: Stable with marginal declines 21 Feb 2024 ABC Q2 2023 Newspapers: Hybrid model emerging as digital growth continues 23 Aug 2023
