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It's playtime!
Kenya launches global communication campaign, already successfully rolled out in USA, Europe, Asia and South Africa, to promote play as a means to aid the development of children.
Nairobi - Unilever Kenya has launched a new global communication campaign known as Dirt Is Good. The campaign is aimed at helping parents and child caregivers understand the importance of play in child development.
The company, through its detergent brand OMO, developed the Dirt Is Good campaign, to encourage kids to go out to explore, learn, have fun and experience the world without worrying about dirt.
“Through the Dirt Is Good campaign, we will champion the drive to restore play in the lives of children, allowing them the freedom to explore while reassuring the parents that OMO has the ability to effectively remove stains leaving your clothes spotlessly clean,” says Margaret Mwaura, Unilever Category Manager.
The campaign has been successfully rolled out in USA, Europe, Asia and South Africa and is now taking root in East and Southern Africa.
The campaign is a corporate initiative that employs the use of informal forums to educate the public.
About Carole Kimutai
Carole Kimutai is a writer and editor based in Nairobi, Kenya. She is currently an MA student in New Media at the University of Leicester, UK. Follow her on Twitter at @CaroleKimutai.
