DStv launches US$2 pay channel in Kenya

Nairobi – After weeks of watching grisly images of chaos and violence, television viewers in Kenya now have more reason to keep glued to their television sets.

MultiChoice Africa has now launched its record-breaking new product DStv EasyView - at a cost of less than KSh200 a month.

With a super-affordable annual subscription fee of just KSh 2,100 (USD$30), DStv EasyView has debuted in several markets simultaneously. Offering unprecedented mass-market access to multi-channel, pay-TV services, it's the first product of its kind ever introduced on the continent.

The product will cost KSh 175 per month and is expected to transform the landscape of the pay-TV in Africa. Available from February 14, DStv EasyView effectively makes pay-TV accessible to millions of viewers, allowing them to share in a world of news, music, movies, sport and more. Its creation also allows MultiChoice Africa to explore a broad new market segment, previously untapped in the pay-TV sector.

MultiChoice Africa CEO Eben Greyling says that the latest product launch is a result of the company's ongoing aim to deliver relevant product options that meet the viewing and budget needs of a wide range of consumers. “We're incredibly proud that MultiChoice Africa is the first to offer this service. DStv EasyView is a product that we designed specifically to offer the benefits of digital information, education and entertainment to a wide new community of subscribers. Further, we've always believed that the continent's success is our success. Therefore it's of great importance to us that we play a significant role in assisting Africa to bridge the digital divide while also growing our business.”

The new product will include Al Jazeera, National Geographic Wild, SuperSport Update, Mindset Learn and the M-Net packaged MagicWorld channel among others. The DStv EasyView will combine high value, affordable pricing and great programming. Subscribers can also access interactive gaming via Playjam Games plus 14 radio channels.

One of the highlight features of the DStv EasyView package is the inclusion of local free-to-air channels - KTN (Kenya Television Network), Ntv (Nation Tv) and KBC (Kenya Broadcasting Corporation). This inclusion allows widespread coverage for public broadcasters who have previously been challenged by the reception limitations of analogue signals.