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Kenyan version of The Great British Bakeoff to be produced

15 Apr 2019

Showstopper Media and BBC will adapt the hit cookery show The Great British Bake Off for the East African market.

Image source: Gallo/Getty.

The Kenyan production company signed a deal with BBC Studios for local rights, making it a first deal in East Africa, it was announced recently.

Showstopper, co-owned by Daniel Prior and Kiran Jethwa, has successfully adapted such hit reality formats such as Food Unwrapped and Dragon’s Den for the East African market.

The Kenyan version of Bake Off will be sponsored by the local food company Unga Group, whose operations include various baking and animal nutrition products, as well as wheat and maize milling. A local broadcast partner is expected to be announced shortly.

Created by Love Productions, the brand Bake Off is now licensed in 32 countries around the world. Showstopper plans to bring the show to air by the end of 2019.

Source: NexTVAfrica.com.