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    New TV company in aggressive rollout as football season begins

    For the first time, the Barclays Premier League football broadcasting rights have been shared between broadcasters. To widen access to live matches across Africa, the Barclays Premier League has granted the lion's share of matches to a new company, GTV (GBS in Ghana).

    Proving that world-class programming should not be the preserve of the elite, GTV is currently rolling out a new, more affordable pay-TV service across Africa, making the competition accessible to more fans than ever before. This service includes 80% of all Barclays Premier League matches for 48 countries in sub-Saharan Africa. This includes up to eight live matches per week on G-Sports 1 and 2. All the top matches influencing the top of the table, relegation and European competition qualification are included.

    GTV is currently available in Kenya, Uganda, Tanzania, Botswana and Mauritius. Firm launched are planned for Angola, Burundi, Ethiopia, Ghana, Malawi, Namibia, Rwanda, Zambia and Zimbabwe over the next couple of months. The company plans expansion to Mozambique, Sierra Leone, Gambia and Francophone countries by the end of the year and coverage of the whole of sub-Saharan Africa by mid 2008.

    “I want to assure all the fans who have been in contact with GTV that we are listening. A change on this scale to the way the Barclays Premier League is broadcast in Africa does not come without a few challenges. Each market is different, and we are working with all the relevant regulators to ensure we play by the rules. Everyone at GTV is working non-stop to get GTV into homes and businesses as soon as possible,” said Rhys Torrington, GTV's commercial director.

    About Carole Kimutai

    Carole Kimutai is a writer and editor based in Nairobi, Kenya. She is currently an MA student in New Media at the University of Leicester, UK. Follow her on Twitter at @CaroleKimutai.
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