The A-to-Z of Kenyan Twitter launched

Author and Founder of Nendo, Mark Kaigwa highlighted the growth of social media awareness in Kenya that has since sparked international interest. "Estimates show approximately 700,000 Kenyans on Twitter are active each month out of a possible 2 million users in the country. The A-to-Z of Kenyan Twitter celebrates the culture, quirks and characters behind the millions of updates that are shared with the world," says Kaigwa.

Nendo Ventures created the publication to meet a global market need for local context and understanding of African digital society and culture. The publication will serve as a much-needed guide for local, regional and global businesses and brands seeking to connect with Kenyans online. "Whether government, business or society, it is paramount to engage online Kenyan communities from a point of understanding if one wishes to create and derive value," says Kaigwa.

Kenyan terminologies, brands and personalities

The A-to-Z of Kenyan Twitter is presented using the 26 letters of the alphabet, each with an accompanying explanation, visual, video and supporting digital material. The publication features Kenyan terminologies, brands and personalities. Notable inclusions present events, television shows, politicians, musicians, athletes and socialites among other featured letters of the alphabet.

"Kenyans on Twitter have long distinguished themselves globally as a community who demonstrate the potential for social media to take topics, trends and stories global. Nendo has taken this indomitable spirit and distilled it to a publication we hope can reflect the culture in Kenya and soon in other African countries," states Kaigwa.

Launched online from Nairobi using the hashtag #AtoZofKOT, the publication is presented in social media form featuring a variety of social networks, each highlighting aspects of the publication in different forms including video, audio, photographs, an animated photo (.gif) and more.