Kenya: African Laughter launches service for media
Working with agencies including Ogilvy, Tell-Em PR, Silver Bullet, BluePrint, Hill&Knowlton and Africa Practice, and spanning all subject areas and Kenyan announcements, the PR Alerts service also lists the day's press conferences, offering journalists the chance to register for all listed media events online.
Searchable by keyword
The PR Alerts press release database is searchable by keyword, and will mean reporters and editors can directly access source material for stories at any point in the news production line, as well as other press releases touching on the same subject.
PR Alerts has been launched alongside the Webaraza news agency, produced by African Laughter's independent newsroom of 10 reporters, and publishing some 30,000 words a week of purely Kenyan content spanning agri-business, banking, IT, family and lifestyle news.
As international quality news and feature reporting, Webaraza is a subscriber service for all media houses and products, created on a pay-as-you-go basis at locally competitive prices.
The next phase of the website's development is the MediaZone that will have listings of freelance photographers and journalists, profiles on all top Kenyan journalists, and training tools and commentary for the Kenyan media.
About Carole Kimutai
Carole Kimutai is a writer and editor based in Nairobi, Kenya. She is currently an MA student in New Media at the University of Leicester, UK. Follow her on Twitter at @CaroleKimutai.
